Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-07-28

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In this contemporary world, the business nowadays making great advertising because in market many types of same products are entering but the difference in ingrident and price so the consumers are searching for branded items in cheap price and with more ingridents let's discuss this is positive or negative development.

The advertising is one type of marketing source for all type of business. In present time many business companies are making advertising with the help of artificial intelligence AI. They make attractive and well design ads so the consumers can attract they mention that our products are new in some way so they are developing the products and try to make their products better than others so the consumers will buy it. There is responsibility of businesses which are emphasise their products more attractive, it can affortable to all consumers to buy that product and also the packing and color of that product is nice so consumers more attract their.

In our world there are many products are there which are duplicate of each others it can be call as first copy this products are mostly done in clothing , foot wear, etc. for example the new shirts are made by the most famous company Rare Rabbit and its of $56 for one peace and the first copy is about $36 for one peace so it is duplicate it can be known from the material of cloth the advertising is one of the developing part of product for example Nokia the world famous mobile company who made unbreakable mobiles but after few mobile they cool down but the apple also world famous mobile company he made many mobile on behalf of nokia so in present the apple company stands high on mobile selling why because they make ads that can understand by consumers and ads are well designed and added great music so people can attract

In my opinion this is positive development of world because the ads can promote businesses very well

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt, identifying why businesses emphasize 'newness' and providing an opinion. However, the development is inconsistent. The explanation for why businesses use this strategy is somewhat repetitive, focusing on general attractiveness rather than the psychological impact of innovation. The examples provided, such as the comparison between Nokia and Apple, are relevant but lack depth in connecting back to the core argument of 'newness' as a marketing tool. The position is clear but could be more robustly supported with more sophisticated reasoning to reach a higher band.

Coherence and Cohesion — Band 6.0

The essay is organized into paragraphs, but the flow between ideas is often mechanical. The use of cohesive devices is limited and sometimes repetitive (e.g., 'for example' is used twice in the same paragraph). The transition between the discussion of business strategy and the specific examples of clothing and mobile phones is abrupt. While the reader can follow the general argument, the lack of sophisticated linking words and the somewhat disjointed sentence structure hinder the overall logical progression of the essay.

Lexical Resource — Band 5.5

The vocabulary is adequate for the task but lacks the precision and variety required for a higher score. There are frequent spelling errors (e.g., 'ingrident' instead of 'ingredient', 'affortable' instead of 'affordable') and some awkward collocations (e.g., 'making great advertising', 'cool down' to describe a company's decline). The range of vocabulary is somewhat narrow, relying on basic descriptors like 'nice', 'great', and 'famous'. To improve, the student should focus on using more academic collocations and ensuring accurate spelling of key terms.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede readability. Issues include subject-verb agreement (e.g., 'many products are there which are duplicate'), incorrect verb tenses, and missing articles. Punctuation is also inconsistent, with several run-on sentences that lack proper clause separation. While the meaning is generally conveyed, the high frequency of errors in basic sentence construction prevents the response from reaching a higher band.

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