Band 7.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 7.0 · Cambridge IELTS 16 · 2026-07-29

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 7.0)

As marketing strategies, many businesses point out how fresh and modern what they are selling is. They do this to follow the exceedingly rapid, smaller, and connected world and it's trends and preferences. Generally, this practice can be beneficial and advantageous to everyone involved.

Growing number of businesses, in an attempt to keep up with the demands of the market, will advertise their products as new in particular ways, such as claiming to have the latest Artificial Intelligence. As the primary concern of marketing and advertising is to be relatable to an average consumer so as to sell the products, the practice has always been about finding what is popular currently and implementing the findings into the commercials. So, in this modern world obsessed with current trends and chasing what's most prevalent, the business and marketing firms have to emphasize their services containing most recent features and designs.

The general trajectory of such activities in the world of business marketing may actually prove to offer positives. Trying to follow the natural progression of the state of things and not actively holding on to outdated methods is a a very viable way to make profit, keep afloat, and prosper in the brutal markets of doing business. In addition, it makes perfect sense to prioritize consumer's interests, habits, needs, desires if one wants to have a successful business. Wanting to follow the old ways might leave these sellers out of jobs and businesses

In conclusion, businesses feature more prominent attention, while marketing, on their products being of the newest quality and functions, such as Artificial Intelligence, because this way of advertising helps them and their products be popular with the customers and sold more frequently. Furthermore, keeping up with the trends pushes these businesses to be up-to-date and have stable and thriving practices.

AI examiner evaluation

Task Achievement / Task Response — Band 7.0

You have addressed both parts of the prompt: explaining why businesses emphasize 'newness' and providing your opinion on whether this is positive. Your position is clear from the introduction and maintained throughout. The ideas are relevant, particularly the link between consumer trends and market survival. However, the development of your arguments is somewhat repetitive. For instance, the second and third paragraphs both focus on 'keeping up with trends' and 'market survival' without introducing distinct, deeper analysis. To reach a higher band, try to explore the potential negative aspects of this trend, such as consumerism or environmental impact, to provide a more balanced and comprehensive discussion.

Coherence and Cohesion — Band 7.0

The essay is logically organized with a clear introduction, body paragraphs, and a conclusion. You use some cohesive devices effectively, such as 'In addition' and 'Furthermore'. However, the flow between sentences is occasionally mechanical. Some transitions feel slightly forced, and the referencing is sometimes unclear, such as in the phrase 'the general trajectory of such activities'. Additionally, the paragraphing is a bit disjointed; the second paragraph is quite long, while the third is relatively short. Improving the variety of linking words and ensuring each paragraph has a singular, well-developed focus would enhance the overall coherence.

Lexical Resource — Band 6.5

You demonstrate an adequate range of vocabulary for the task, using terms like 'exceedingly rapid', 'prevalent', and 'natural progression'. There are some minor inaccuracies in word choice, such as 'feature more prominent attention' and 'brutal markets of doing business', which sound slightly unnatural. While you attempt to use more sophisticated vocabulary, the precision is occasionally lacking. To improve, focus on using collocations more accurately and try to incorporate a wider range of topic-specific vocabulary related to marketing and consumer behavior to demonstrate more flexibility.

Grammatical Range and Accuracy — Band 6.5

You use a mix of simple and complex sentence structures. There are several grammatical errors, such as 'it's trends' (should be 'its'), 'a a very viable way', and 'consumer's interests' (should be plural 'consumers''). While these errors do not impede communication, they are frequent enough to prevent a higher score. You have a good grasp of sentence construction, but you need to pay closer attention to subject-verb agreement and possessive forms. Increasing the variety of complex structures, such as using more conditional sentences or passive voice, would help demonstrate a wider grammatical range.

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