Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-07-29
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
IN TODAYS, MANY COMPANIES PROMOT THEIR PRODUCT BY EMPHASISING THAT THEY ARE NEW IN SOME WAY.THIS SITUATION CAN BE ATRIBUTED TO CERTAIN DEFINE FACTORS. HOWEVER, IN MY OPINION IT IS A CONSTRUCTIVE EVOLUTION.
ON OF THE MOST CONVINCING REASON BEHIND IS THAT, SEVERAL COMPANIE FIND THEY OWN WAY HOW TO INCREASE NUMBER OF SALES PRODUCT, THAT IS THE REASON BEHING UNIQUE IDEA OF SALES LIKE ADVERTISEMENT THROUGH FAMOUS PERSON IN THEIR LOCATED AREA. MOREOVER, RECENT DAYS MARKET FREQUENTLY UPGRADE DAY BY DAY, HENCE BEACOME ACTIVE IN EMPHASISE ON PRODUCT IN PUBLIC. ADITIONALLY, SALES PERSON SHOULD BE ANY HOW DONE IN MARKET HOW TO THAT THEIR PRODUCT NEW IN SOME WAY, HENCE, PEOPLE CAN ENCOURAGE TO BUY THE PRODUCT.
HOWEVER, I BELIEVE THAT THIS TREND HAS MORE TEND TO BECOME SUCCESSFUL IN MARKET BECAUSE THE SOME PRODUCT HAVE UNIQUE QUALITIES SO THAT FEATURES CAN USE IN WHO ARE BUY FOR QUALITY PRODUCT, AND, SO MANY PRODUCT COST FRIENDLY SO THIS PLUS POINT CAN USE IN CROWD . THAT IS SEVERAL POINT CAN BUSINESS ADVERTISING IN MODERN ERA QUITE IMPORTANT AND EMPHASISE THAT THEIR PRODUCT ARE NEW IN SOME WAY.
In conclusion, businesses advertise the novelty of their products primarily to increase sales and remain competitive. While this strategy can lead to technological progress and better-quality products, its negative effects on consumer behaviour and the environment make it an overall negative development.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 6.0
The response addresses the task by discussing why companies emphasize newness in advertising, providing reasons for this trend. However, the argument lacks depth in some areas, with minimal explanation of points made. For instance, the claim that "several companies find their own way to increase sales" could benefit from concrete examples. The conclusion begins well by summarizing the argument but fails to emphasize the writer's personal stance effectively. Overall, while the answer gives a satisfactory overview, further development of ideas is needed.
Coherence and Cohesion — Band 5.5
Coherence and cohesion are somewhat present in the response but feature several issues. The organization of ideas is inconsistent, making it hard for the reader to follow the line of reasoning clearly. For example, paragraphs are minimally structured, and the connections between sentences can feel abrupt. The use of linking words is limited, which affects the flow of the text (e.g., "however" is used, but there are opportunities for better cohesion). Improving paragraph structure and using a wider range of cohesive devices would enhance clarity.
Lexical Resource — Band 5.5
The lexical resource is limited in this response. Although some relevant vocabulary is present, several words are misused or awkward, such as "promot" (should be "promote") and "define factors" (should be "defining factors"). Additionally, phrases like "people can encourage to buy" lack grammatical correctness. There is an attempt at varying language, but many word choices are repetitive and simplistic. Expanding vocabulary and ensuring accuracy in word forms would improve the overall quality.
Grammatical Range and Accuracy — Band 5.5
The grammatical range and accuracy in this response exhibit several errors. There are issues with subject-verb agreement, punctuation, and sentence structure (for example, "ON OF THE MOST CONVINCING REASON BEHIND IS THAT" is awkward and incorrect as it mixes singular and plural without agreement). There are instances of run-on sentences and fragments, such as "ADITIONALLY, SALES PERSON SHOULD BE ANY HOW DONE IN MARKET HOW TO THAT THEIR PRODUCT NEW IN SOME WAY." Overall, grammatical accuracy needs significant improvement to enhance readability and professionalism.
Overall feedback
Your response provides a decent initial exploration of the task, but it needs clearer organization and development of ideas. Ensure each paragraph contains a single main idea, supported with examples or further explanation. Work on enhancing your vocabulary; using precise language will strengthen your arguments. Additionally, focus on grammatical accuracy by proofreading your sentences for coherence and correct structure. Emphasizing your viewpoint in the conclusion more assertively will also help clarify your stance on whether this trend is positive or negative.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.