Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 16 · 2026-07-30

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.5)

Businesses nowadays usually emphasis that their product are new in their advertising in some way . In this modern age now advertising became a successful feature for growing our business. firstly I described why is this happened and after this I gave my opinion it is a positive development rather than negative.

Companies work smarter to attract to the customers by making new products and makes some changes. buyer should choose those things which are in trending and different to others this reason companies makes changes with their product. other reason is that sales and profit increases by this way also they gave a discount for increasing sales. for instance my friend start a business on Binance he work hard but in 2 months there is no response from customers so I gave him advice to make a add of their product He followed my advice and paid for an advertisement. Within just one week, he received three orders.

it is a positive development because costumers gets better quality things to buy and makes confident from your business. competition in companies is also a positive way for customer get a better product in reasonable price and better quality. costumer have also more choices he gets good product in this way for example companies in competition gave a discount for get more profit and sales this competition is help the buyer.

In my opinion adds are positive development to sold your product and become are now general thing from every business man because now a days majority of persons having mobile phones while scrolling if they see your attractive adds they are forced to buy this product.

In conclusion, although businesses advertise their products as new to increase sales and attract more customers, I believe this is a positive development because it encourages innovation and provides consumers with better-quality products.

AI examiner evaluation

Task Achievement / Task Response — Band 6.5

The response addresses both parts of the prompt: explaining why businesses emphasize newness and providing an opinion on whether this is positive or negative. The ideas are relevant, such as the mention of competition and consumer choice. However, the development is somewhat superficial. The example provided regarding the friend's business on Binance is a bit anecdotal and lacks a strong connection to the broader concept of 'newness' in advertising. To improve, you should expand on the economic or psychological reasons behind this trend, such as the 'novelty effect' or market saturation, rather than focusing solely on general sales tactics.

Coherence and Cohesion — Band 6.5

The essay is organized into paragraphs, which helps the reader follow the structure. However, the flow between sentences is often mechanical. There is an over-reliance on simple transitions like 'firstly' and 'in conclusion', and some sentences feel disconnected, such as the transition into the Binance example. The use of cohesive devices is limited, and some referencing is unclear (e.g., 'this reason companies makes changes'). Improving the use of linking words and ensuring that each paragraph has a clear topic sentence would significantly enhance the logical progression of your arguments.

Lexical Resource — Band 6.0

The vocabulary is generally adequate for the task but lacks the precision and variety required for a higher band. There are several instances of awkward phrasing and word choice errors, such as 'make a add' instead of 'run an advertisement' and 'become are now general thing'. The range is somewhat limited, relying on basic descriptors like 'good' or 'better'. To reach a higher band, you should incorporate more topic-specific vocabulary related to marketing and consumer behavior, such as 'market penetration', 'consumer demand', or 'competitive advantage', and focus on correct collocations.

Grammatical Range and Accuracy — Band 6.0

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors throughout. Common issues include subject-verb agreement ('companies makes changes', 'costumers gets'), article usage, and tense consistency. Punctuation is also inconsistent, with some sentences lacking proper structure or containing run-on clauses. While the meaning is generally clear, these errors are frequent enough to occasionally distract the reader. To improve, focus on mastering basic subject-verb agreement and proofreading for common slips in pluralization and verb forms.

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