Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-07-30

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Nowadays, marketing is the best way to sold any product, businesses use different marketing techniques to advertise their product in different modern way so that people attract and take that item. I would say, it is a positive approach to grab the market additionally this is the best way to compete with competitors.

Currently, Advertisement is the main key for the success of any company, owner of different organizations use advertisement platform, such as different social media platforms for instance Instagram, Facebook, Youtube and many others to describe their items by creating different videos and pictures moreover they describe it entirely in the text, images and cinematography so that individuals throughout the world will be able to buy that product. Printing advertising banners for every client that they receive after shopping is a good way but it is an old technique over the social media marketing.

Furthermore, there is an massive crowd in the globe who loves to shop online by exploring websites of different brands of shoes, apparel, cosmetics and many more to their door steps using online payment mode rather than visiting different shops of the market. Many organizations have return policies with in the time period so that if the item is not liked by the customer so they will exchange it. On the other hand, some persons use social media for advertising products and their intension is to receive the payment from client however, they are not going to deliver the product.

To conclude, I admire the organizations who advertise remarkable products and got excellent sale on the products over the internet.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt: why businesses emphasize newness and whether this is positive or negative. However, the development is somewhat superficial. While you mention that marketing is a way to 'grab the market,' you do not fully explore the psychological reasons why consumers are drawn to 'new' products, such as the desire for status or improved functionality. The discussion on whether it is positive or negative is also limited; you touch upon the benefits of competition and online convenience, but the negative aspect is only briefly mentioned as a warning about scams, which is not directly related to the 'newness' of products. To improve, ensure each point is fully extended with clear reasoning and relevant examples.

Coherence and Cohesion — Band 6.5

The essay is organized into paragraphs, which helps the reader follow the structure. However, the logical progression between ideas is sometimes weak. For instance, the transition from discussing social media marketing to the 'massive crowd' shopping online feels abrupt. You use some cohesive devices like 'furthermore' and 'to conclude,' but they are sometimes used mechanically. Additionally, some sentences are long and run-on, which obscures the connection between ideas. Improving the use of referencing (e.g., ensuring pronouns clearly point to their antecedents) and using a wider variety of linking words would help the flow of your arguments significantly.

Lexical Resource — Band 6.0

Your vocabulary is generally adequate for the task, but it lacks the precision and variety required for higher bands. You rely on basic terms like 'best way' and 'different,' which are repeated frequently. There are also some errors in word choice and collocation, such as 'marketing is the best way to sold any product' (should be 'sell') and 'there is an massive crowd' (should be 'a massive number of people'). To reach a higher band, focus on using more academic collocations and precise terminology related to business and marketing, such as 'consumer behavior,' 'market penetration,' or 'innovative features.'

Grammatical Range and Accuracy — Band 6.0

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Common issues include subject-verb agreement (e.g., 'owner of different organizations use'), incorrect verb forms (e.g., 'to sold'), and punctuation errors. Some sentences are overly long and lack correct clause structure, making them difficult to parse. While you attempt to use complex sentences, they are often faulty. Focusing on basic grammatical accuracy—specifically verb tenses and article usage—will help improve your score. Try to proofread your work to catch these small but frequent errors.

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