Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-07-31

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In the advertising multiple businesses theseday usually emphasis that their products are new in some way like packaging or ingredients. This happen because getting inspire by other products or copy to gain earning. Which play negative impact on consumers rights and getting fraud.

On the one hand, in this word of innovation people use to making experiments on multiple things. In some way it can help in increase economically, growth of users and getting influenced. For instance, adding rosemary in every haircare product which gain people attention. Business man see and evaluate the hype of anything and start adding it in there products as well. If the change in outer physical design or structure by getting review from consumers can help you to make reliable use. As well as by adding viral ingredient can help in growth of selling products which improve its quality, safer and beneficial for both consumers and economy.

On the other hand, sometime sellers just make unwanted changes which is not understandable or need for product which get dissatisfactory by costumers. This can lead to customers into replacing products which perfectly work and leading it to unnecessary spending hefty amount and increase in negative impact. As in the intense competition business get insecure and start adding ingredients which is not good for person and make bad product.

In conclusion, the advertisement can help in growth of money and costumers which help to make more perfect products but disadvantage outweigh the advantage because due to competition sellers start adding harmfull things which can damage people.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat limited and occasionally unclear. For example, the explanation of why businesses copy trends is vague, and the argument regarding 'consumer rights' is not fully explored. While the position is clear, the supporting arguments lack depth and specific, well-integrated examples. The essay covers the requirements, but the analysis remains at a surface level, which prevents it from reaching a higher band score.

Coherence and Cohesion — Band 6.5

The essay is organized into logical paragraphs, with a clear introduction, two body paragraphs, and a conclusion. There is a basic attempt at using cohesive devices such as 'On the one hand' and 'On the other hand'. However, the flow between sentences is often mechanical, and some transitions are awkward, such as 'Which play negative impact on consumers rights'. Referencing is sometimes unclear, and the logical progression within paragraphs is occasionally disrupted by grammatical errors, making the reader work harder to follow the argument. Paragraphing is present but could be more effectively managed to enhance the overall structure.

Lexical Resource — Band 6.0

The vocabulary is adequate for the task but lacks the range and precision required for higher bands. There is a reliance on basic or repetitive language, such as 'make', 'get', and 'things'. Some word choices are inaccurate or non-idiomatic, such as 'getting inspire', 'gain earning', and 'make reliable use'. While the meaning is generally conveyed, the lack of sophisticated vocabulary and frequent errors in collocation and word formation limit the score. To improve, you should focus on using more precise academic vocabulary and ensuring that words are used in their correct grammatical form.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors throughout the text. Issues include subject-verb agreement ('This happen', 'business get insecure'), incorrect verb forms ('people use to making experiments'), and missing articles or prepositions. Punctuation is also inconsistent, which occasionally impedes readability. While the meaning is usually clear, the high frequency of errors in basic grammar prevents the response from achieving a higher score. A greater focus on proofreading for subject-verb agreement and consistent tense usage would significantly improve the clarity and accuracy of your writing.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.