Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-02

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

The growing influence of businesses nowadays usually emphasize that their products are new in some way in modern society has sparked various debates. This issue is particularly significant because its impact affects both individuals and communities in multiple ways. In this essay, I will discuss the positive and negative aspects of businesses nowadays usually emphasize that their products are new in some way and their implications for society.

One of the key benefits of businesses nowadays usually emphasize that their products are new in some way is that it promotes innovation, creativity, and access to a wide range of opportunities. This is also evident from the fact that businesses nowadays usually emphasize that their products are new in some way helps in improving understanding, tolerance, and problem-solving methods in society. As shown in various studies, businesses nowadays usually emphasize that their products are new in some way has had a profound effect on strengthening social harmony and economic growth in many regions. Another advantage of businesses nowadays usually emphasize that their products are new in some way is that it is vital for both individual development and collective progress.

However, despite the benefits, businesses nowadays usually emphasize that their products are new in some way can also lead to significant challenges. For example, differences in values and beliefs related to businesses nowadays usually emphasize that their products are new in some way may sometimes lead to misunderstandings and conflicts. Various studies have shown that businesses nowadays usually emphasize that their products are new in some way may create communication barriers and integration issues among different groups. Additionally, it can lead to social tensions, which may negatively affect relationships and unity within communities.

In conclusion, businesses nowadays usually emphasize that their products are new in some way provides both significant advantages and notable challenges, and its impact depends on how effectively it is managed in society.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response fails to address the specific prompt regarding why businesses emphasize 'newness' and whether this is positive or negative. Instead, the essay uses a generic, repetitive template that discusses 'innovation' and 'social harmony' in a way that is disconnected from the actual topic of marketing and consumerism. The phrase 'businesses nowadays usually emphasize that their products are new in some way' is repeated verbatim in almost every sentence, which indicates a lack of original thought and failure to develop relevant arguments. Because the content is largely irrelevant to the specific question asked, it does not meet the requirements for a higher band score.

Coherence and Cohesion — Band 5.5

The essay is structured with an introduction, body paragraphs, and a conclusion, but the progression of ideas is severely hampered by the constant repetition of the same long, clunky phrase. Cohesive devices are used, but they are mechanical and do not serve to link meaningful ideas. The paragraphing is present, but because the content within the paragraphs is repetitive and lacks logical development, the overall coherence is poor. The essay feels like a template where the student has failed to insert specific, topic-related content, making the text difficult to follow as a coherent argument.

Lexical Resource — Band 5.5

The vocabulary is extremely limited due to the persistent repetition of the same sentence fragment. There is no evidence of a wide range of vocabulary or the ability to use less common lexical items appropriately. The student relies on a single, long, and awkward phrase to fill the space, which demonstrates a lack of flexibility and precision. To improve, the student must move away from memorized templates and use a variety of words related to marketing, consumer behavior, and economic trends, such as 'planned obsolescence,' 'consumer demand,' or 'competitive advantage.'

Grammatical Range and Accuracy — Band 5.5

The grammatical structure is repetitive and simplistic. The student uses the same complex sentence structure repeatedly, which limits the range of grammatical forms. While the sentences are grammatically functional in isolation, the lack of variety and the constant repetition of the same clause make the writing feel unnatural. There are no complex structures beyond the repetitive clause, and the overall control of grammar is hindered by the lack of substantive content. The essay lacks the variety of sentence forms required for higher band scores.

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