Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-03

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays, many company advertising their businesses and emphasis their new products because they want to attract new customers. This trend has both pros and cons but overall, this is a good development.

There are several reasons why companies advertising their businesses. First, people are interested in trying something new. They are interested in new design, new features and improved quality. So they become more curious and buy new products. Second, there is a strong competition in the market. Many companies sell similar products, so they need a way to stand out. By saying their products are new and better then others.

I believe this development is positive. One more advantage is that, it encourages companies to improve their sales. For example, mobile phone companies regularly offer new camera, extra power battery and more facilities. this give customers new choices and better idea for their money.

Therefore, this development have also some negative points. Some advertise

AI examiner evaluation

Task Achievement / Task Response — Band 4.0

The response fails to meet the minimum word count requirement of 250 words, reaching only 155 words. Consequently, the ideas are significantly underdeveloped. While you identify reasons for the trend and state a position, the discussion is fragmented and incomplete. The final paragraph is cut off mid-sentence, meaning the negative aspects of the development are not explored, and the conclusion is missing. To improve, you must expand your arguments with specific examples and ensure all parts of the prompt are addressed in full, including a clear introduction, body paragraphs with supporting evidence, and a cohesive conclusion.

Coherence and Cohesion — Band 5.0

The essay uses basic cohesive devices such as 'First', 'Second', and 'Therefore' to signal progression. However, the logical flow is interrupted by the incomplete nature of the text. Paragraphing is attempted, but the final paragraph is truncated, which disrupts the overall structure. To reach a higher band, you need to ensure that each paragraph is fully developed and that ideas are linked more fluidly using a wider variety of cohesive devices, rather than relying on simple sequencing words.

Lexical Resource — Band 5.0

The vocabulary is generally adequate for basic communication but lacks the range and precision required for higher bands. You use repetitive phrasing, such as 'new products' and 'new customers'. There are also minor errors in word choice, such as 'more facilities' to describe product features. To improve, you should aim to incorporate more sophisticated vocabulary related to marketing and consumer behavior, and focus on using collocations more accurately to express your ideas with greater nuance.

Grammatical Range and Accuracy — Band 5.0

The text contains several grammatical errors that hinder clarity. Examples include 'many company advertising' (should be 'many companies advertise'), 'better then others' (should be 'better than others'), and 'this development have' (should be 'this development has'). The sentence structures are mostly simple, with limited attempts at complex sentences. To improve, you need to focus on subject-verb agreement, correct verb forms, and the accurate use of comparative structures. Increasing the variety of sentence types will also help demonstrate better control over English grammar.

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