Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-03
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
In recent time, many companies are more focused on how thare products are unique in one or the other way. few thingk it is an negative progress. However, many people believe it is an positive development. In my oppinion it's a positive change as it gives people defferent option to chose from.
To begin with in current world market is imposible to fight with other companies for salling same product. So many companies, what companies do is improve current product to meet consumer requerment. In addition it gives firm a unique addventage over other products or other companies.
as an illustrasion whare are many companies sales face wash for man however every one of those companies have some kind of different addventage like one sales face wash or dark skin, so someone else sales for darkspots.
In addition, advertising helps people finding out best prodect that suites them in terms of price, look and any personal requerment. in example companies like 'RAVEL' sales personaliesed prodect which not defferent from product currently present in market but main piont is that thay personaliesed prodect as per consumers requerment and need. However, many companies shows falce advertising to attrect people, which is why many people think advertising is a negative development. Also this leeds to false hoop in consumers mind.
In my opnion, many companies are trying best to attrect consumers via advertising and seeing this governament have added new rules to regulat this kind of false hoops and more.
In conclusion, many companies take addvantage of false advertising but with rules and regulation of governament this is getting less less day by day and good products are getting place in market with realy good prodect line for consumers.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: explaining why businesses emphasize newness and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat limited. While you mention competition and consumer requirements, the explanation remains quite superficial. For instance, the example regarding 'RAVEL' is vague and does not clearly illustrate how personalization relates to the 'newness' aspect of advertising. To improve, you should expand on your arguments with more specific, well-developed examples and ensure your position is consistently clear throughout the essay. The conclusion is a bit repetitive and could more effectively summarize your main points.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. For example, the transition 'as an illustrasion whare are many companies' is awkward and grammatically incorrect, making the flow of ideas disjointed. Referencing is sometimes unclear, and the logical progression between sentences is occasionally interrupted by these errors. To reach a higher band, focus on using a wider range of linking words (e.g., 'consequently', 'furthermore', 'in contrast') more naturally and ensure that each paragraph has a clear, singular focus that connects logically to the next.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but is limited and contains frequent spelling errors that occasionally impede readability. Words like 'thare' (their), 'oppinion' (opinion), 'defferent' (different), 'requerment' (requirement), and 'addventage' (advantage) appear repeatedly. These errors suggest a lack of control over basic vocabulary. While you attempt to use topic-specific terms like 'consumer requirement' and 'false advertising', the overall range is narrow. To improve, you should focus on accurate spelling and attempt to incorporate more precise, academic vocabulary to express your ideas with greater clarity and sophistication.
Grammatical Range and Accuracy — Band 5.0
The essay relies heavily on simple sentence structures, and there are frequent grammatical errors throughout the text. Issues include missing articles ('in current world market'), subject-verb agreement errors ('many companies sales face wash'), and incorrect word forms ('it is an negative progress'). Punctuation is also inconsistent, with several run-on sentences and missing commas. While the meaning is generally understandable, the high frequency of errors prevents the text from reaching a higher band. To improve, focus on mastering basic sentence construction, subject-verb agreement, and the correct use of articles before attempting more complex grammatical structures.
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