Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-03

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In this modern era, many business used the advertisement strategy for growing their business in sale purposes. Similarly, the major reason is that, business man can stand out crowded market and saw their products from other competitors. From my perspective, it is a positive impacts on their culture and knowing about the current situation. In the following paragraphs, I shall explain how advertisement is useful in any business.

On the other hand, business can categorized their product by using digital marketing and run ads on their products for sales. Similarly, using this methodology we can earned good money and also made good profits as well. Furthermore, advertisements has become significantly increased nowadays. For instance, social media such as Instagram, Facebook, using their digital method and run versatile ads on their product.

Secondly, the major advantageous is that, using this strategy they build their own business and go through numerous circumstances, such as product use, cost and other effective reasons. Moreover, social media has become increased rapidly in every country and there are numerous beneficial specially for businessman. For instance, running ads can also make good profits especially in sales business such as cosmetic business.

Although, there was less disadvantages because many people nowadays aware regarding the business methodology and nowadays many people established their own businesses.

To sum up, many billboard also showing their company products and many people also seen in every phase. I firmly believe that it is positive aspects, because nowadays technology has become advanced and we can also learned new things.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses the prompt but lacks depth. While you identify that businesses use 'newness' to stand out, the explanation of why this happens is repetitive and lacks specific analysis. The second part of the prompt—whether this is positive or negative—is mentioned, but the arguments are underdeveloped. For example, you state it is positive because of 'technology' and 'learning new things,' but this does not directly link to the ethics or impact of advertising 'new' products. To improve, ensure each paragraph provides a clear, distinct reason supported by a concrete example rather than general statements about social media.

Coherence and Cohesion — Band 5.0

The essay is organised into paragraphs, but the logical progression is weak. You use cohesive devices like 'Similarly' and 'Furthermore,' but they are often used incorrectly or do not logically connect the ideas. For instance, 'Similarly' is used at the start of the second paragraph, but it does not link to the preceding paragraph in a meaningful way. Referencing is also inconsistent; the term 'this methodology' is vague, and the transition between the discussion of business strategy and the conclusion is abrupt. Improving the use of linking words and ensuring each paragraph has a clear topic sentence would enhance the flow.

Lexical Resource — Band 5.0

The vocabulary is limited and often repetitive. You frequently use basic terms like 'good,' 'business,' and 'products.' There are also issues with word formation and collocation, such as 'business man' instead of 'businesses' or 'marketers,' and 'earned good money' which is informal. Phrases like 'many people nowadays aware' lack the necessary verb 'are.' To reach a higher band, you should aim to use more precise vocabulary related to marketing and consumer behaviour, such as 'competitive advantage,' 'market saturation,' or 'consumer perception,' and ensure correct word forms are used.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that occasionally impede clarity. There are consistent issues with subject-verb agreement (e.g., 'advertisements has become,' 'many business used') and tense usage (e.g., 'we can earned'). Sentence structures are mostly simple, and attempts at complex sentences often contain errors in syntax, such as 'Although, there was less disadvantages.' Punctuation is also inconsistent, particularly with comma usage. To improve, focus on mastering basic sentence construction, ensuring subjects and verbs agree, and proofreading for common errors like missing articles or incorrect verb forms.

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