Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-05
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
At the recent days, corporations emphasise in their advertising, their products are new and unique in some way. This is because the businesses continue the research and develop their products and attract new customers. I believe it is a positive development because it help to increase sell as well as profit, and customers get developed goods.
On the one hand, there are several reasons why businesses present their products as new in the advertising. Firstly, People usually look for new and unique products in the market. By presenting the product as new the corporations can attract and persuade the targeted audience. In addition, to compete the in the market, the businesses always research and develop their products. This is why they can present their product as new and unique in the advertisements. For example, most of the businesses have research and development department to make their products the best and to get the competitive advantages.
On the other hand, some of the advantages of this development are as follows. From the businesses perspective, by showing their product as new they can attract greater attention from more customers. As a result, sells as well as profits of the companies increase over the period. Furthermore, the strategies of products development helps the individuals, who purchase the developed version of the products, because they believe developed and updated products are more effective to fulfill their requirements. For instance, by using modified and developed shampoo people get more effective solution and feel confident.
In conclusion, contemporary businesses lighlight their products as new in their advertising because they continue develop their products and the strategies help to attract greater audiences. I think this is a positive development because it increase the sells and profits for the businesses, and provide better products to the customers.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. The position is clear throughout. However, the development of ideas is somewhat repetitive. For instance, the explanation for why businesses use this strategy (R&D and competition) is restated in the second and third paragraphs without significant expansion. To reach a higher band, you should provide more nuanced examples or explore the potential downsides of this marketing strategy (e.g., consumerism or planned obsolescence) to create a more balanced and sophisticated argument.
Coherence and Cohesion — Band 6.0
The essay is organized into logical paragraphs, each with a clear central topic. Cohesive devices such as 'On the one hand', 'In addition', and 'For instance' are used to guide the reader. However, the flow is occasionally mechanical, and some transitions feel repetitive. For example, the phrase 'sells as well as profits' is used in both the introduction and the conclusion, which limits the variety of your linking. Improving the range of cohesive devices and ensuring that sentences within paragraphs are more tightly connected would enhance the overall flow.
Lexical Resource — Band 5.5
You have an adequate range of vocabulary to convey your meaning, such as 'contemporary', 'competitive advantages', and 'targeted audience'. However, there are several instances of awkward word choice and collocation errors, such as 'At the recent days' (should be 'In recent times'), 'compete the in the market' (should be 'compete in the market'), and 'sells' used as a noun (should be 'sales'). These errors are noticeable but do not prevent the reader from understanding your argument. Expanding your vocabulary to include more precise academic collocations would improve your score.
Grammatical Range and Accuracy — Band 5.5
The essay uses a mix of simple and complex sentence structures. While you attempt complex sentences, there are frequent grammatical errors, particularly with subject-verb agreement and article usage, such as 'it help to increase' (should be 'it helps') and 'the businesses' (often used unnecessarily). Punctuation is generally functional, but there are minor errors in comma placement. To improve, focus on proofreading for basic grammatical accuracy, specifically ensuring that verbs agree with their subjects and that articles are used correctly in general statements.
See this exact question answered at other band scores — the same prompt compared across bands.
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