Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-05
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Nowadays, businesses are expand due to advertising of their product and material that are new in some way. I believe that it is benefits for the development of the company. The both positive and negative points are explained in the following paragraphs.
To begin with, there are so many company are making advertising for the products to expand their business they can making very creative and innovative ideas of the products and add more visual effect or music to the advertising the process from this way they can selling their products at highest margin. Furthermore, they can used the celebrities for advertising the products because the fan following of the celebrate is more and also the products are sell not by the quality and material but some time the celebrate is advertising the add also peoples can buy the products.
Besides this, there are so many peoples that are skip the add because there are not direct content is seeing but other information are more so it should be boring to the people so it should necessary to show the direct content to the customer and if the repetition of the add is also not like by the customer. Apart from this, there are so many peoples that are bought the products after seeing the advertising it is good thing that advertising provides information about the new products which are coming into the market otherwise there are many useful products are lunch but the individuals have not ideas about them but if the advertising of product is occurs it can also increased the economic of the nation.
In conclusion, the new lunch products advertising is significant because of the information given to the customer. I strongly believes that it is positive thing and much beneficial to the emphasize businesses.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt, identifying why businesses emphasize 'newness' and offering an opinion on whether this is positive or negative. However, the development of ideas is limited. While you mention creative advertising and celebrity endorsements, the explanation remains superficial. For instance, the link between celebrity endorsements and product quality is unclear. The discussion on the negative aspects, such as skipping ads, is somewhat disjointed and lacks depth. To improve, ensure each paragraph focuses on a single, well-supported argument with clear examples that directly relate to the prompt's core question about why 'newness' is emphasized.
Coherence and Cohesion — Band 5.0
The essay is organized into paragraphs, which is a positive step. However, the progression of ideas is often confusing. Transitions like 'Besides this' and 'Apart from this' are used, but they do not always logically connect the sentences or paragraphs effectively. There is a lack of cohesive devices to link ideas within sentences, leading to a somewhat mechanical flow. Additionally, referencing is occasionally unclear, such as in the second paragraph where the relationship between the 'celebrate' (celebrity) and the product is not clearly articulated. Improving the use of linking words and ensuring each sentence follows logically from the previous one will significantly enhance the coherence of your writing.
Lexical Resource — Band 5.0
The vocabulary range is limited and often repetitive. There are several instances of incorrect word choice and word formation, such as 'lunch' instead of 'launched', 'celebrate' instead of 'celebrity', and 'economic' instead of 'economy'. These errors occasionally make it difficult for the reader to follow your intended meaning. To reach a higher band, you should aim to use a wider range of vocabulary, including less common items and collocations, while ensuring they are used accurately. Focus on learning the correct forms of words and how they function in a sentence to avoid these persistent errors.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that impede communication. There are consistent issues with subject-verb agreement (e.g., 'businesses are expand', 'there are so many company are making'), verb tense usage, and sentence structure. Many sentences are run-on or lack proper punctuation, making them difficult to parse. While you attempt some complex structures, they are often faulty, leading to confusion. To improve, focus on mastering basic sentence construction, ensuring that subjects and verbs agree, and using correct verb tenses. Proofreading for simple errors like 'there are not direct content is seeing' will help improve the overall accuracy of your writing.
See this exact question answered at other band scores — the same prompt compared across bands.
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