Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-05

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Selling any type of product is an art. It requires a lot of advertising. In this digitalized world, businesses usually emphasizes that their products are new in some way. in todays world, there are thousands of products are available in the market. Same products of different companies are not sold-out in the market. People want to buy new product. New products means that the product is unique and has the so many different and useful characteristics as compared to the other products.

Advertisement requires uniqueness of the products. Only those products are sold out that have best features and have market gap. Therefore, Businesses emphasize on this point that they are selling new products. If they do not emphasize on this point, they are unable to compete with other businesses in the market.

Another factor is psychology of human beings. The Psyche of the customers or human beings also play an important role in this sales process. the customer attracts more toward new things. The human beings is found of trying new things more than using daily routine things. Therefore, businesses tries to portray that their products are new. they just hit the psyche of the customers so that they can sell their products to them and enhance their businesses more.

This is positive development in the modern world. this increases the competition in the market. New ideas grow in the world. New developments changes the world and makes the life so easy. There are so many products available in the market that one can see and surprise. All this positive development is necessary and good for more growth.

To conclude, Business emphasizes that they are introducing new products in the market. They do so for selling more products by hitting the psyche of customers. In this way, they sold out their products and enhance their businesses. This is best strategy of selling products. It is positive development in this growing world because it promotes competition and new ideas in the market.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat repetitive. For instance, the explanation of 'market gap' and 'psychology' is clear, but the supporting arguments lack specific examples or deeper analysis. The position is clear throughout, but the reasoning remains at a general level. To reach a higher band, you should provide concrete examples, such as the smartphone industry or fashion trends, to illustrate how these marketing strategies function in reality.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, with a clear introduction, body, and conclusion. However, the use of cohesive devices is somewhat mechanical and repetitive. Phrases like 'Therefore' and 'In this way' are used frequently, and some transitions between sentences feel abrupt. While the progression of ideas is generally logical, the lack of sophisticated linking words makes the flow feel a bit disjointed. Improving the variety of cohesive devices and ensuring that sentences within paragraphs are more tightly linked would enhance the overall flow.

Lexical Resource — Band 5.0

The vocabulary is adequate for the task but lacks the range and precision required for higher bands. You rely on basic terms like 'good', 'new', and 'best'. There are also some awkward collocations, such as 'sold-out in the market' (instead of 'sold') and 'found of trying' (instead of 'fond of'). While the meaning is always clear, the lack of less common lexical items and the presence of word-choice errors limit the score. Using more precise terminology related to marketing and consumer behavior would significantly improve your lexical range.

Grammatical Range and Accuracy — Band 5.0

There is a mix of simple and complex sentence structures, but the accuracy is inconsistent. You frequently struggle with subject-verb agreement (e.g., 'businesses emphasizes', 'businesses tries') and pluralization (e.g., 'New developments changes'). Additionally, there are punctuation errors, such as missing capital letters at the start of sentences and inconsistent spacing. While these errors do not prevent the reader from understanding your message, they occur frequently enough to impact the overall fluency and accuracy of the writing.

See this exact question answered at other band scores — the same prompt compared across bands.

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