Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-06
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Nowadays, companies usually take help of advertising to emphaise their products are new in the market. I think that the reason is spread awarness among individuals because they want to boost their marketing level. I believe that it is a postive development. This essay will discuss my perspectives related to my opinion.
To begin with, advertising improves business revenue. To elaborate in this, local businesses need to launch some products to make their place in market, which would create a certain level in the global world. For example, they published their products on television or somtimes in posters by using social networking. As a result, that items circulating throughout the world and it impact on business growth.
Furthermore, advertisement also play an important role in nation economy. To explain it, big companies are able to make their position in stock market. Additionally, most of the trades granted because of social marketing. For instance, they are choose some plateforms like youtube, instagram as well as google because folks are more active on there. Hence, companies shares value increase rapidly in global level.
Moreover, it reflects genuine technological or practical progress. This is because companies continously work on new innovations and individuals get information about it through online awareness. As a result, they can use creative tech products in more convenient way.
To conclude, businesses usually emphasis that their products are new through advertising which improves company revenue as well as boost country economy. It also make progress technological as well as practical field.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt: the reasons for emphasizing newness and the evaluation of whether this is positive or negative. However, the development of ideas is somewhat superficial. For instance, the argument regarding 'nation economy' and 'stock market' is vague and lacks a clear logical link to the concept of product newness. While a position is maintained throughout, the supporting points are under-developed and rely on generalizations. To reach a higher band, you should provide more specific, concrete examples and ensure that the link between the advertising of 'new' products and the resulting economic impact is explained more thoroughly.
Coherence and Cohesion — Band 5.5
The essay is organized into clear paragraphs, each with a central topic. Cohesive devices such as 'To begin with,' 'Furthermore,' and 'Moreover' are used to signal the progression of ideas. However, the use of these devices is sometimes mechanical, and the flow between sentences is occasionally hindered by awkward phrasing, such as 'To elaborate in this' or 'that items circulating throughout the world.' Referencing is sometimes unclear, and the logical progression within paragraphs could be smoother to ensure that each point builds effectively upon the previous one.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but lacks the precision and range required for higher bands. There are several instances of awkward word choices and minor errors, such as 'take help of advertising' instead of 'use advertising,' and 'folks' which is too informal for an academic essay. Additionally, there are spelling errors like 'emphaise' and 'postive.' While you attempt to use topic-specific vocabulary like 'innovations' and 'marketing,' the overall range is limited, and the repetition of basic structures restricts the sophistication of your expression.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede readability. Examples include subject-verb agreement issues ('advertisement also play,' 'companies shares value increase') and incorrect verb forms ('they are choose some plateforms'). Punctuation is generally functional, but the sentence construction often feels clunky. To improve, focus on mastering basic subject-verb agreement and ensuring that complex sentences are constructed with correct tense usage and appropriate prepositions.
See this exact question answered at other band scores — the same prompt compared across bands.
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