Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-06

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Today, big companies and brands are advertising their product in such a way that their product is different from all other types, that are available in market. Most of the businessmen are adopting this behaviour to extend this business. In this essay, we will discuss whether this behaviour is good or not.

This habit has good as well as bad effects on the society. Some businessmen advertise their product in an honest manner without any lie. But there are also a bug ratio of people which run their business by making other people fool. This has bad impact on honest people of the society because when people are mislead about the product, they also distrust the good item and brand. For example, one of the biggest International brand Nike is hated by some people because there are some black sheep which replicate their design and make a bad quality product especially shoes.

Advertising a product in a unique style is not a bad thing but everyone should be honest about their item, which they will launch in coming future. This habit can boost up the marketing of their product for sometime but in long terms, it has negative affects on their as well as on other people because a black sheep can contaminate others too. A negative development of business by fake advertisements will always be temporary but if someone wins the trust of others by honesty and telling truth, audience will absolutely inspired by them and the marketing of their product will also increase.

In my perspective, this is a positive development of business, it it is done will honesty by running original adds. This habit will earn a good reputation of brand among the audience and business will definitely grow in the coming future. By adopting this habit in business, a peaceful society will come in view.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development is somewhat superficial. The explanation for why companies emphasize newness is limited to a brief mention of extending business. The discussion on whether it is positive or negative is slightly contradictory; you argue that fake advertising is bad, but then conclude that the development is positive if done honestly. To reach a higher band, you should provide more specific, well-developed reasons for why companies focus on innovation and offer a more nuanced, consistent argument regarding the impact of these marketing strategies on consumer behavior.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, and there is a clear progression of ideas from the introduction to the conclusion. You use some cohesive devices, such as 'For example' and 'In my perspective', to link ideas. However, the use of cohesive devices is sometimes mechanical or repetitive. Additionally, some transitions between sentences are abrupt, and the referencing is occasionally unclear, such as the transition between the discussion of Nike and the broader point about 'black sheep'. Improving the variety of linking words and ensuring that each paragraph has a clear, unified focus would enhance the flow of your writing.

Lexical Resource — Band 5.0

The vocabulary is generally adequate for the task, but it lacks the range and precision required for higher bands. You rely on some basic or slightly inaccurate phrasing, such as 'bug ratio of people' (likely meaning 'large proportion') and 'boost up the marketing'. There are also some issues with word choice, such as 'contaminate' and 'come in view', which sound unnatural in this context. To improve, focus on using more precise collocations and academic vocabulary related to business and marketing, such as 'market saturation', 'consumer trust', or 'competitive advantage', rather than relying on general, informal language.

Grammatical Range and Accuracy — Band 5.0

You demonstrate a mix of simple and complex sentence structures, but there are frequent errors in grammar and punctuation that occasionally impede clarity. For example, 'it it is done will honesty' contains typos and grammatical errors, and 'there are also a bug ratio of people which run their business' shows issues with subject-verb agreement and relative pronouns. While the meaning is generally clear, these persistent errors prevent the essay from reaching a higher band. Focus on proofreading for basic subject-verb agreement, article usage, and ensuring that complex sentences are constructed accurately.

See this exact question answered at other band scores — the same prompt compared across bands.

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