Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-07

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Every business persons use different ways for their business marketing. Many businesses are now focusing on to show their products as new in the market through advertising. I think it is positive sign for a business to grow.

As competition is getting high day by day in businesses everyone is trying to showcase their product in different ways. Advertising is a very good way of marketing so, people try to exhibit their products that these have something new in market. After that when customers see those advertisements they feel affectionate to those products and try to buy them. In this way, the business grow faster than other ways. Recently one of my friends started advertising of his T-shirts business by showing how different his products from others through Facebook and it increased his total sales so fast.

Businesses should have unique products and ideas which differentiate them from other businesses and the quality has to good. When businesses emphasize that their products are new that means they have something different. So they try to ensure the service and quality for the customers which helps the customers to understand the product. At the same time when customers have the same vibe between the product and the advertisement they feel secured and start to build trust toward the business which is a very good indication for a business. Last time when i wanted to buy a shoe from a new online store after watching their catchy advertisement showing that only they have the new design shoes i was confused whether is should buy or not because i did not buy anything from online stores before. But after buying them i felt relieved as the quality was topnotch.

While every businesses are using different methods for growth showing products as something new is good way of marketing. In my honest opinion businesses should also focus on their quality and service at the same time.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. The position is clear from the introduction. However, the development of ideas is somewhat simplistic. While you provide personal examples, such as your friend's T-shirt business and your own experience with online shopping, the analysis remains at a surface level. To reach a higher band, you should explore the broader implications of this marketing strategy, such as the impact on consumerism or the potential for misleading advertising, rather than focusing solely on personal anecdotes. The conclusion is brief but summarizes your stance effectively.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, each with a clear focus. There is a progression of ideas from the introduction to the body paragraphs and the conclusion. However, the use of cohesive devices is somewhat mechanical and repetitive. Phrases like 'In this way' and 'At the same time' are used frequently, and some transitions between sentences feel abrupt. Referencing is generally clear, but the flow could be improved by using a wider variety of linking words to connect ideas more fluidly. Paragraphing is used appropriately to separate the different stages of your argument.

Lexical Resource — Band 5.0

The vocabulary is adequate for the task but lacks the precision and range required for higher bands. You rely on common words like 'good', 'new', and 'different' throughout the text. While you attempt some less common items such as 'affectionate' (which is used incorrectly here; 'attracted' would be more appropriate) and 'topnotch', the overall lexical control is limited. There are also some word-choice errors, such as 'Every business persons' (should be 'Every business person' or 'All business people') and 'feel affectionate to those products'. Expanding your vocabulary to include more academic collocations would significantly improve your score.

Grammatical Range and Accuracy — Band 5.0

The essay contains a mix of simple and complex sentence structures. However, there are frequent grammatical errors that occasionally impede the flow of reading. Examples include subject-verb agreement issues ('every businesses are', 'business grow faster'), missing articles ('in market'), and awkward phrasing ('whether is should buy or not'). While the meaning is generally clear, these persistent errors in basic grammar prevent the essay from reaching a higher band. To improve, focus on proofreading for subject-verb agreement and ensuring that complex sentences are constructed accurately without losing clarity.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.