Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-07
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Nowadays, there has been compitition in products advertising, every business showing that there product is best than other in some way. This is due to increase in compition of goods salling and I acknowlegde that it is a positive change because it will fulfill the basic humans need. This essay will provide more information ahead.
The primary driver of this high level advertisment is every business want to increase there sell and wanted people to get aware by there product so, they can purchase them. For instance, a company is selling garments to improve the selling and awareness about the products, they need to make an advertisment to promot the garments and every time new gaements collaction arrive ,company have to make fresh ads for this ,so that they people will know what is new in the market and will go to buy them.
In response, it is benificial for an individual as they are getting the best featured products everyday in there routine to use. To promote the goods one need to make with a new feature because of that can emphasise there product and give best to the people. In addition, to get more purchased by people they reduse there price to the lowest margin, it is an other trick to gain consumer attention.as people are going to buy which is best and cheaper than other.
In conclusion, Advertising are about to emplasise there product and gain profit do to that an entity needs to get a product that is different from other. it also happend because one need to remain in the market for long-term. Meanwhile,it is a positive development as citizen get cheaper
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt: explaining why businesses emphasize newness and providing an opinion on whether this is positive or negative. However, the development of ideas is limited. The explanation for why businesses emphasize newness is somewhat repetitive, focusing primarily on sales and awareness. The argument for why this is positive is also underdeveloped, relying on the claim that it fulfills human needs and lowers prices without providing concrete examples or deeper analysis. The conclusion is incomplete, ending abruptly mid-sentence. To improve, you should expand on your points with specific examples and ensure your position is consistently supported throughout the essay.
Coherence and Cohesion — Band 5.0
The essay is organized into paragraphs, but the logical progression is hindered by frequent errors in sentence structure and cohesion. While some linking words like 'In addition' and 'In conclusion' are used, they are often applied mechanically or incorrectly. Referencing is sometimes unclear, such as in the phrase 'In response, it is benificial', which does not clearly link to the previous paragraph. The abrupt ending of the essay significantly impacts the overall coherence, as the final thought is left unfinished. Improving the use of cohesive devices and ensuring each paragraph has a clear, completed topic sentence would greatly enhance the flow of your writing.
Lexical Resource — Band 5.0
The vocabulary is limited and repetitive, often relying on basic terms like 'good', 'best', and 'make'. There are numerous spelling errors throughout the text, such as 'compitition' (competition), 'salling' (selling), 'gaements' (garments), 'promot' (promote), 'benificial' (beneficial), and 'reduse' (reduce). These errors, combined with awkward collocations like 'getting the best featured products', suggest a limited range of vocabulary. To reach a higher band, you should focus on learning more precise synonyms and improving your spelling accuracy. Using a wider variety of topic-specific vocabulary related to marketing and consumer behavior would also be beneficial.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that occasionally impede communication. There are consistent issues with subject-verb agreement (e.g., 'every business want', 'Advertising are'), article usage, and sentence structure. Many sentences are fragmented or run-on, such as 'In addition, to get more purchased by people they reduse there price to the lowest margin, it is an other trick to gain consumer attention.as people are going to buy which is best and cheaper than other.' The range of structures is limited, with few complex sentences attempted. Focusing on basic sentence construction, punctuation, and subject-verb agreement will help improve your clarity and accuracy.
See this exact question answered at other band scores — the same prompt compared across bands.
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