Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-07
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Nowadays, there has been competition in products advertising, every business showing that their product is better than others in some way. This is due to an increase in competition of goods selling and I acknowledge that it is a positive change because it will fulfill the basic humans need. This essay will provide more information ahead.
The primary driver of this high level advertisement is that every business wants to increase their sales and wants people to get aware of their product so, they can purchase them. For instance, a company is selling garments to improve the selling and awareness about the products, they need to make an advertisement to promote the garments and every time new garments collection arrive ,company have to make fresh ads for this ,so that they people will know what is new in the market and will go to buy them.
In response, it is beneficial for an individual as they are getting the best featured products everyday in their routine to use. To promote the goods one need to make with a new feature because of that can emphasise their product and give best to the people. In addition, to get more purchases by people they reduce their price to the lowest margin, it is an other trick to gain consumer attention.as people are going to buy which is best and cheaper than other.
In conclusion, Advertising is about to emphasize their product and gain profit due to that an entity needs to get a product that is different from other. it also happened because one need to remain in the market for long-term. Meanwhile, it is a positive development as citizen get cheaper goods at the best quality.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt: the reasons for emphasizing newness and the evaluation of whether this is positive or negative. However, the development of ideas is somewhat superficial. For instance, the explanation of why companies emphasize newness is repetitive, focusing primarily on sales rather than exploring deeper psychological or market-driven factors. The argument for why it is a positive development is also limited, relying on the assumption that 'new' automatically equates to 'best featured' and 'cheaper'. To improve, you should provide more nuanced examples and explore the potential downsides, such as consumerism or planned obsolescence, to demonstrate a more balanced and thorough analysis.
Coherence and Cohesion — Band 5.5
The essay is organized into logical paragraphs, which helps the reader follow the argument. However, the use of cohesive devices is often mechanical or inaccurate. Phrases like 'In response' are used incorrectly to introduce a new paragraph, and the transition between sentences is sometimes abrupt. Referencing is occasionally unclear, such as in the sentence 'because of that can emphasise their product', where the subject is missing. While there is an attempt to use linking words, the flow between ideas is frequently interrupted by awkward phrasing, which limits the overall coherence of the response.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but lacks the precision and variety required for a higher band. You rely on basic terms like 'goods', 'products', and 'selling' repeatedly. There are also issues with word choice and collocation, such as 'high level advertisement' instead of 'intense advertising' or 'get aware of' instead of 'become aware of'. While your meaning is generally clear, the lack of sophisticated vocabulary and the presence of minor errors in word formation prevent a higher score. Expanding your range to include more topic-specific collocations would be beneficial.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede the flow. Common issues include subject-verb agreement (e.g., 'every time new garments collection arrive'), missing articles, and awkward sentence construction (e.g., 'Advertising is about to emphasize their product'). Punctuation is also inconsistent, particularly with spacing around commas and periods. While the meaning is usually understandable, the frequency of these errors indicates a lack of control over complex structures. Focusing on basic grammatical accuracy and sentence structure would significantly improve your writing.
See this exact question answered at other band scores — the same prompt compared across bands.
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