Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-07
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Businesses play a vital role to improve countries economy. Businesses usually give their focus on products are new in some way. This essay will examine both perspective before giving my own opinion.
On the one hand, businessman should emphasis products advertise. this is because it can help to expend their businesses. Now days technology has become advances. It provides many platform for advertising. By advertising their products ,they can easily sell their products. The more products company sell products, the more they make profit. For instance, Mukesh Ambani uses digital platform such as Instagram and Facebook for advertising their products therefor they can easily aware people about their products. In China, companies have invested large amount of money for advertising which helps them to sells their products. As a result, it is a easy way to sell products easily.
On the other hand , I believe that it is a positive development. If people sell products through advertise, it will help them maintain their business for long time. In recent time, competition has increased so having different idea is mandatory for selling products. It not only sell products easily, but it also attract more customers. By advertising products, they can enlarge their business word widely. To exemplify, most of companies hire famous celebrities to promote and sell their products. Therefore, it can help increase their product value.
In conclusion, although, it is a very costly, it offers consumers with a wider range of improved products. In future, people will like to advertising their products because it is one of the easiest way to sells products.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt, identifying why businesses focus on 'newness' and providing an opinion on whether this is positive. However, the development of ideas is somewhat superficial. For example, the explanation of why businesses focus on new products relies on repetitive phrasing like 'sell products easily' rather than exploring deeper marketing concepts like consumer psychology or competitive advantage. The position is clear, but the supporting arguments lack depth and specific analysis, which limits the response to a Band 5.5 level. To improve, you should focus on explaining the 'why' and 'how' behind your arguments with more detailed reasoning.
Coherence and Cohesion — Band 5.0
The essay is organised into paragraphs, and there is a basic attempt at logical progression. However, the use of cohesive devices is often mechanical or inaccurate, such as 'therefor they can easily aware people' or 'In recent time'. The referencing is sometimes unclear, and the flow between sentences feels disjointed. While the essay is coherent enough to follow, the lack of sophisticated linking words and the repetitive structure of the sentences prevent it from reaching a higher band. Improving the variety of transitions and ensuring clear logical links between ideas would significantly enhance the cohesion.
Lexical Resource — Band 5.0
The vocabulary is adequate for the task but remains quite limited and repetitive. Phrases like 'sell products' and 'advertising their products' are used repeatedly throughout the text. There are also errors in word choice and collocation, such as 'expend their businesses' (likely meant 'expand') and 'aware people' (which is not used as a verb in this context). To reach a higher band, you need to use a wider range of vocabulary, including less common lexical items and more precise collocations related to business and marketing, while ensuring they are used accurately.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and some attempted complex sentence structures. However, there are frequent grammatical errors that occasionally impede clarity, such as 'Businesses play a vital role to improve countries economy' (missing articles and possessive apostrophes) and 'it is a easy way'. Subject-verb agreement and article usage are inconsistent throughout the text. While the meaning is generally understandable, the high frequency of errors in basic grammar prevents the score from being higher. Focusing on proofreading for articles, pluralisation, and verb forms would be a good starting point for improvement.
See this exact question answered at other band scores — the same prompt compared across bands.
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