Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, in advertisements companies emphasis on their products are unique from the products of different companies. there are multifarious reason for doing this which will be explained in upcoming paragraphs.

The first and foremost reason is sale. To explain it further, for greater sale of their product business are doing this because without telling people their product is different their product will not be buy by customers as they didn't see any changes from the product they are currently using . Apart from this, this brings curiosity in customers for using new brands. For instance , when brands advertise their products they remember how to show their product better than other brands or they give more benefits for the new product than the older once in market for catching attention of public which makes their sales grow.

Moving further, introducing the product with change can benefits individuals . For example , with this changing words cars are manufactured by different companies . some cars are electronic and some run on fuels and the things which can make cars of companies different are their features which makes people to buy new car even their own is in good condition and features includes regarding safety and relaxation which catches the attention of public.

In conclusion, advertising products by companies by stating their product is different is a positive change as individuals will come to know about new products and companies and there is a saying that small changes will keep you happy.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is limited. The explanation for why companies focus on newness is somewhat repetitive, focusing primarily on sales without exploring broader marketing strategies or consumer psychology. The discussion on whether it is positive is also underdeveloped, relying on vague examples like car features. To reach a higher band, you need to provide more specific, well-supported arguments and ensure the position is clearly maintained throughout the essay rather than just stated in the conclusion.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, which is a positive step. However, the progression of ideas is often disjointed. The use of cohesive devices is mechanical and sometimes inaccurate, such as 'Moving further' and 'To explain it further'. Referencing is occasionally unclear, particularly in the second paragraph where the connection between 'brands' and 'they' is confusing. While there is an attempt at logical sequencing, the lack of sophisticated linking words and the repetitive structure of the sentences make the flow feel somewhat forced and simplistic.

Lexical Resource — Band 5.0

The vocabulary is generally limited and repetitive. You rely on basic terms like 'products', 'companies', and 'different'. There are several instances of awkward phrasing and word choice errors, such as 'multifarious reason' (should be plural), 'will not be buy' (grammatical error affecting meaning), and 'older once' (should be 'ones'). While the vocabulary is sufficient to convey the basic message, it lacks the range and precision required for a higher band. You should aim to incorporate more topic-specific collocations and avoid repeating the same words in close proximity.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that occasionally impede readability. Issues include subject-verb agreement ('companies emphasis', 'there are multifarious reason'), incorrect verb forms ('will not be buy'), and missing articles. Sentence structures are predominantly simple or contain errors when attempting complexity. For example, 'the things which can make cars of companies different are their features which makes people to buy' is a run-on sentence with awkward syntax. To improve, focus on mastering basic sentence construction, subject-verb agreement, and the correct use of articles before attempting more complex structures.

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