Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the present time, most of companies show their products in different ways every time with help of adds. In my point of views it is positive development for both consumers and company.

Nowadays, we can show that businesses usually emphasize their products in new way every time. There are various reasons behind it, first one is there are lot of competition in the market. Second one, they can attract more customers with help to new adds. The most of massive businesses have advertising department. This plays a crucial role in on start up growth. Moreover, they higher some brand ambassador for it. They might be well known sport person or celebrities. Advertising team use several factors such as different story telling and higher different actor. For example, the prominent chocolate brand call Dairy milk silk use several stories for different festivals. Moreover, some brand call Lens kart use different celebrities in brand advertisement.

A positive development happen for an individual such as customer can aware about products, their ingredients and the amenities provided by the companies. In addition , there are several people work behind one add. So, it can generate employment as well. Furthermore, people get wide verities of products with high quality and various prize ranges. Moreover, businessmen have also benefits from it. It can help to sell more products and it can increase company revenue as well.

On the other hand, a negative development such as, some time people get wrong information about product qualities and ingredients. Moreover, they higher some actor to attract customer. For instance, Vimal pan masala sell tobacco. They higher some famous actors to increase products sell, which is injurious for the person health as well.

In conclusion, start ups nowadays usually emphasize their products in new ways have more positive development as individual can aware about the product and they can get wide range of options. Moreover, it can help to increase a sell of the product and revenue of one company.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. The ideas are relevant, such as competition and consumer awareness. However, the development is somewhat superficial. For instance, the discussion on the negative aspects is brief and lacks depth, particularly regarding the ethical implications of advertising. While the position is clear throughout, the supporting arguments could be more thoroughly extended to reach a higher band. The response covers all requirements but lacks the depth of analysis expected at higher levels.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, each with a clear focus. There is an attempt to use cohesive devices such as 'Moreover', 'In addition', and 'On the other hand'. However, the use of these devices is sometimes mechanical or repetitive. The progression of ideas is generally clear, but the transition between sentences within paragraphs can feel disjointed at times. Referencing is occasionally unclear, such as the use of 'it' in 'it can generate employment', which lacks a precise antecedent. Overall, the structure is functional and supports the reader's understanding.

Lexical Resource — Band 5.5

The vocabulary is adequate for the task but lacks the precision and range required for a higher score. There are several instances of word-choice errors and awkward collocations, such as 'higher some brand ambassador' (should be 'hire') and 'prize ranges' (should be 'price ranges'). The student relies on basic vocabulary and struggles with accurate word forms. While the meaning is generally conveyed, the lack of sophisticated or varied lexical items limits the score. To improve, the student should focus on learning collocations and ensuring correct word forms.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede the flow. Common issues include subject-verb agreement ('most of companies show', 'some brand call Lens kart'), article usage ('the prominent chocolate brand call Dairy milk'), and incorrect verb forms ('higher' instead of 'hire'). Punctuation is also inconsistent, particularly with comma placement. While the errors do not prevent the reader from understanding the main points, they are frequent enough to be noticeable throughout the text.

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