Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-11
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Advertise any product may help to increase the rate of consumers. It is observed that businesses todays advertise their product are new in some way. It is a positive development, the supportive reason shall be discuss in upcoming paragraph.
To commence with, sharing the one of the primary reason for given nation. Primarily, they may work on the packaging and quality of product which attract more and more customer towards them. For example, lays advertise their product by explaining more benefits and always advertise their product from famous person who attract consumer and increase the sales. Furthermore, large number of competition in market may always create this situation. For example, one shopkeeper advertise their product by providing offer and discount then opponent always advertise product in attractive way. Hence these are few point which create this situation.
Conversely, their are some merits of given statement. Primarily, they increase the quantity and quality of product which look more attractive and always beneficial for customer after use. For example, when customer use same product with same packaging then they will bored so afterword this is the responsibility of owner to make their product more attractive and advertise by new way which look different from normal market product. Hence these are some key benefits of given statement.
To conclude, the reason why advertise product look new. This is due to that they advertise their product from celebrity and always work on quality and quantity of product. This is always eco friendly and environment safety .
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt, identifying reasons for the focus on 'newness' and offering an opinion. However, the development of ideas is limited. The arguments regarding competition and consumer boredom are relevant but remain superficial. The conclusion introduces irrelevant points about 'eco-friendly' and 'environment safety' which were not discussed in the body paragraphs, indicating a lack of focus. The position is clear, but the supporting evidence is repetitive and lacks depth, preventing the response from reaching a higher band.
Coherence and Cohesion — Band 5.0
The essay is organised into paragraphs, but the progression of ideas is often disjointed. While cohesive devices are used (e.g., 'To commence with', 'Furthermore', 'Conversely'), they are often used mechanically or incorrectly, such as starting a paragraph with 'Conversely' when the content does not present a contrasting argument. Referencing is sometimes unclear, and the logical flow between sentences is frequently interrupted by grammatical errors, making the text difficult to follow at times.
Lexical Resource — Band 5.0
The vocabulary is basic and repetitive. Phrases like 'advertise their product' and 'new in some way' are used repeatedly throughout the text. There are instances of incorrect word choice, such as 'rate of consumers' instead of 'consumer base' or 'customer numbers', and 'afterword' used incorrectly for 'afterwards'. The range of vocabulary is insufficient to express complex ideas precisely, and the reliance on simple, functional language limits the score.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that often impede clarity. There are consistent issues with subject-verb agreement ('businesses todays advertise', 'their are some merits'), article usage, and sentence structure. Complex sentence attempts are rare and often contain errors, such as 'the supportive reason shall be discuss in upcoming paragraph'. Simple sentences are the primary structure, but even these are frequently marred by errors in tense and word order. The high frequency of errors makes the text difficult to read.
See this exact question answered at other band scores — the same prompt compared across bands.
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