Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Unquestionably , it is pivotal to introduce new ideas for soaring the business . In the present scenario , for advertisements business man usually focus to introduce their product in a well manner . This may be due to an increase in competition . I assert this is a negative development . Subsequent paragraphs will discuss some prominent rationales along with with repercussions before presenting a concise conclusion .

The most preponderant reason for focusing on the product to introduce in an innovative way in the market is an elevation in business competition . To be more precise , many companies introduce a new product , for an instance , smartphones , especially during festivals . Because they are well known about the fact that people are willing to purchase new items during occassions . So this prime reason , the manufacturing companies generally advertised their products by offering discounts to the buyers . Not only this but also , the companies want to maintain a reputation in the society . Thus for this , they use to adapt a method of environment friendly products to enhance their sale as well . To elaborate this , clothing manufacturing factories are now using recycled products basically for the manufacturing of the jackets .

Although this way of business is fruitful , there are demerits of the same as it is a negative development . This way of marketing lead the consumers to squander their money . As these advertisements generates interest especially in the youngsters and they use to allocate money in an inappropriate manner . Further , this method of focusing on the products directly or indirectly degrade the environment by the emission of harmful gases in the atmosphere .

By summing up the above mentioned details , it is essential to promote products in new ways . However , the negatives of the same cannot be overlooked .

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat superficial. For instance, the link between 'newness' and environmental degradation is mentioned but not clearly explained or supported with sufficient logic. While the position is clear, the arguments lack the depth required for a higher band. The essay covers the requirements, but the analysis remains at a general level rather than exploring the nuances of consumer behavior or corporate strategy in detail.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, and there is a clear progression of ideas. Cohesive devices are used, such as 'To be more precise' and 'By summing up', though some transitions feel slightly mechanical or forced. The referencing is generally clear, although the connection between the introduction and the body paragraphs could be smoother. Paragraphing is used appropriately to separate the introduction, the reasons, the counter-argument, and the conclusion. Overall, the structure is functional and easy to follow, meeting the requirements for a band 6.

Lexical Resource — Band 5.5

The vocabulary is adequate for the task, with some attempts at more sophisticated language like 'preponderant', 'rationales', and 'squander'. However, there are several instances of awkward word choice and collocation errors, such as 'soaring the business' instead of 'growing a business' and 'well known about the fact' instead of 'well aware of the fact'. These errors do not impede communication, but they demonstrate a limited control over precise lexical usage. The range is sufficient to convey the intended meaning, but lacks the flexibility and precision required for higher bands.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. There are frequent grammatical errors, particularly with verb forms and prepositions, such as 'they use to adapt' (instead of 'they adapt') and 'advertisements generates' (subject-verb agreement error). Punctuation is also inconsistent, with unnecessary spaces before commas. While the meaning is generally clear, the frequency of these errors prevents the writing from reaching a higher band. The student shows an attempt at complex structures, but these are often marred by minor inaccuracies.

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