Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-12
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
Nowadays, many businesses do advertising and emphasis that there product are new in some way. This is because company need to attract more customers as the market is very competitive. I believe that it is a positive development as the business improves there product quality because of competition in market and they need to provide the good quality product for customers so they do advertisement of there product.
One important reason why company focus on new products is that the consumers are attracted to the new innovation. When people see the product is been upgraded and have new features the customer wants to buy that product. In addition, this also helps to company in the market to compete with their competitor. For example, the smart phone brand keeps changing there camera, performance and add some features then also the customers buy there latest phone every year. By seeing the advertisement consumers can compare the phone with other brand and they will choose the best from it.
I believe this trend has a positive development. Firstly, competition between businesses can encourage the company to give the best product and service to the customers. Because of these the companies sale will grow. Secondly, the design to introduce new things can lead to the technological development. For example, many of the electric vehicles are introducing good range of vehicle in less charge there are so many more features are adding. This is a good development.
However, there are some disadvantages if companies are doing more innovation then the consumers will waste more money and unnecessary buying of product will happen. The advertisement should also be fair.
In conclusion, business emphasis of making new product and tell customer by doing advertisement but there should be some fair and proper advertisement should be done. I believe that it is positive development as it lead to better innovation and best quality of the product for the customers.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: explaining why businesses emphasize newness and providing an opinion on whether this is positive or negative. The position is clear throughout. However, the development of ideas is somewhat limited. While you mention competition and innovation, the arguments could be extended further with more nuanced analysis. For instance, the discussion on the negative impact of 'unnecessary buying' is brief and lacks depth. To reach a higher band, ensure that each point is fully supported with detailed explanations or more specific examples rather than just stating the idea.
Coherence and Cohesion — Band 5.5
The essay is organized into logical paragraphs, each with a clear focus. There is a progression of ideas from the reasons for advertising to the evaluation of the trend. Cohesive devices are used, such as 'In addition', 'Firstly', and 'In conclusion', though some transitions feel a bit mechanical. Referencing is occasionally unclear, such as the use of 'there' instead of 'their' throughout the text, which disrupts the flow. Improving the variety of linking words and ensuring precise pronoun usage would enhance the overall coherence of your writing.
Lexical Resource — Band 5.5
The vocabulary used is generally adequate for the task, allowing you to convey your meaning clearly. You use some topic-specific terms like 'innovation', 'competitive', and 'technological development'. However, there are frequent errors in word choice and spelling, such as 'there' instead of 'their' and 'sale' instead of 'sales'. These errors are noticeable and detract from the professional tone of the essay. To improve, focus on mastering basic collocations and proofreading for common homophone errors to ensure your vocabulary is used with greater precision.
Grammatical Range and Accuracy — Band 5.5
The essay demonstrates a mix of simple and complex sentence structures. While you attempt to use complex sentences, they often contain grammatical errors, such as 'the consumers will waste more money and unnecessary buying of product will happen' or 'there should be some fair and proper advertisement should be done'. Subject-verb agreement and article usage are inconsistent. While these errors do not completely impede communication, they occur frequently enough to limit the score. Increasing your control over sentence construction and reducing basic grammatical slips will significantly improve your performance.
See this exact question answered at other band scores — the same prompt compared across bands.
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