Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-14
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Nowadays,in the advertising the business usually emphasise that their product are new in some way .Development is speed up day by day because everything is opens new in our society .According to my opinion i believe that it is a positive development .I give many reason to support my answer.
Many company launch a new product in definite way .First most important reason is that to attract the customers by their products.For example iPhone 17 is made up with new formula .Second most crucial reason is that compete with each other .For example different company are related with each other if iPhone company launch new item while on the other hand, Samsung company also launch new item.
The third reason is that it promote innovation.For example company look be advanced and more innovative not outdated.The last reason is that it consume a higher prices.For example company charge a lot of money for their new item.
In positive way it provide innovation its means that it make our society more advanced also it creates job for people in accurate way.On the other hand and in its negative form misleading advertisement and also environmental damage include air and water pollution and also hit the life of individuals in bad way.
As ,sum up nowadays business advertising their new product on the right path and give advantages to people in positive or in negative form .I will describe all reason to support my answer .At end according to my experience it is best and great in positive development.This development gives much advantages to our country.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt, identifying reasons for the emphasis on 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is limited. While you list reasons such as 'attract customers' and 'compete with each other', the explanations are brief and rely on repetitive, simplistic examples like 'iPhone 17'. The discussion on the negative aspects is somewhat vague and lacks depth. To improve, you should expand on your arguments with more detailed analysis rather than simply listing points. The position is clear, but the overall development remains superficial, which limits the score.
Coherence and Cohesion — Band 5.0
The essay is organised into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is mechanical and sometimes inaccurate, such as 'In positive way' or 'As ,sum up'. The progression of ideas is often disjointed, and the transition between sentences feels forced. For example, the final paragraph attempts to summarise but introduces confusing phrasing that obscures the main point. To reach a higher band, you should focus on using a wider variety of linking words more naturally and ensure that each paragraph has a clear, unified focus that flows logically into the next.
Lexical Resource — Band 5.0
The vocabulary used is basic and often repetitive. You rely on simple terms like 'new', 'good', and 'different', which limits your ability to express complex ideas precisely. There are several instances of awkward word choice and collocation errors, such as 'consume a higher prices' instead of 'charge higher prices' and 'hit the life of individuals' instead of 'impact individuals' lives'. To improve, you need to incorporate a broader range of topic-specific vocabulary related to marketing and consumerism and work on using words in their correct grammatical context.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that occasionally impede communication. There are consistent issues with subject-verb agreement ('business usually emphasise', 'company launch'), article usage ('in the advertising'), and sentence structure. Many sentences are simple or contain fragments, and there is a lack of complex structures. Punctuation is also inconsistent, particularly with comma placement. To improve, focus on mastering basic sentence construction, ensuring subjects and verbs agree, and practicing the use of complex sentences with subordinate clauses to demonstrate a wider range of grammatical control.
See this exact question answered at other band scores — the same prompt compared across bands.
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