Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-15

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the modern advertising campaigns, many businesses usually emphasise that their products are innovative and up-to-date. There are some reasons and the positive development towards this trend, all the aspects will be discussed in further paragraphs.

There are several reasons why businesses are trying to innovate their existing products in the market. The foremost reason is to increase curiosity among customers. When people see that a product is new and innovative, they would like to use it. Due to technological advancement, many new technologies are implementing in a day-to-day life. Therefore, many new opportunities are opening up for innovations and technological developments. Moreover, the new features attract more buyers and encourage them to purchase products. Some goods are useful and productive, so if companies modify their ideas, there may chance of being popular among users.

There is a positive trend towards development because it promotes businesses to improve their products and introduce additional features. If a company implements new features into their existing products, there are likely more chance to being well-known. As many people are waiting for products that provide unique features in a single product, they are likely to purchase it. In addition, customers have more options and can benefit from better-quality products. When organizations alter their ideas for each product, it provide more choices for their users. Some goods need to change their purpose, so it may transform into more convenient products.

In conclusion, in the advertisement, organizations usually show the products in a modern theme. There are several reasons for this, including increasing customer curiosity, and attracting buyers. It is a positive development because it encourages businesses to enhance their products.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: the reasons for emphasizing 'newness' and the evaluation of whether this is positive or negative. However, the development of ideas is somewhat repetitive. For instance, the argument that new features attract customers is mentioned in both the second and third paragraphs without significant extension. While the position is clear, the supporting examples are quite generic and lack specific detail or depth. To reach a higher band, you should aim to provide more concrete examples or nuanced reasoning regarding the potential downsides of this trend, such as planned obsolescence or consumerism, to provide a more balanced and thorough discussion.

Coherence and Cohesion — Band 6.0

The essay is organized into clear paragraphs, each with a central topic. Cohesive devices such as 'The foremost reason', 'Moreover', and 'In conclusion' are used to guide the reader. However, the flow between sentences is sometimes mechanical, and the referencing is occasionally repetitive. For example, the phrase 'there are likely more chance to being well-known' is grammatically awkward and disrupts the logical progression. The use of linking words is functional but lacks the flexibility and sophistication required for higher bands. Improving the variety of transitions and ensuring that each sentence flows naturally into the next would enhance the overall coherence.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task, allowing you to express your ideas clearly. You use some relevant terms like 'technological advancement' and 'innovative'. However, the range is somewhat limited, and there are instances of imprecise word choice or awkward collocations, such as 'there may chance of being popular' and 'show the products in a modern theme'. To improve, focus on using more precise academic vocabulary and collocations. You have a sufficient range to communicate your points, but the lack of variety and occasional inaccuracies prevent a higher score.

Grammatical Range and Accuracy — Band 5.5

You demonstrate a mix of simple and complex sentence structures. While you attempt complex sentences, there are frequent grammatical errors that occasionally impede the flow, such as 'many new technologies are implementing in a day-to-day life' (should be passive: 'are being implemented') and 'it provide more choices' (subject-verb agreement error). Punctuation is generally correct, but the frequency of errors in basic grammar structures limits the score. To improve, focus on mastering subject-verb agreement and the correct use of passive voice, as these are essential for formal academic writing.

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