Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-15

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Advertisements gain popularity over the world , Most of the business holders emphasis the consumers to purchase their upgraded products through advertisements, business-man do this to earn profit , but I am the opinion with it is negative development . In the forthcoming paragraph I shall explain why people do this and explain is its positive development or negative development.

Advertisements are becoming prevalent from last decades because it help public to get awareness regarding to upcoming product in the market and it facilitates the individual to comprehend with relative discounts in the market . it proves beneficial for both customer and seller, adds helps to promotes the business which is positive sustainable development for the seller and it promote to sell the products which are outdated.

I think advertisements serve no purpose it just help to attract the customers , trapping them and try to play with the psyche of individual specially females , business holder fool the consumers by their attractive commercials , more advertisement more chances to get scam For example when we visit some branded shops such as limelight , beech tree the dresses which are at discount usually have worst quality or may be some defected outfits .

To sum up I firmly believe that advertainments serve no purpose it is the effective path to trap the customers significantly to gain profit in their business , I believe that Government should try to impose some effective strategies to control the misguiding adds which is beneficial for sustainable development country .

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt, identifying reasons for the emphasis on 'new' products and expressing a clear negative stance. However, the development of ideas is limited. The explanation for why businesses emphasize 'newness' is somewhat superficial, focusing on profit rather than the psychological appeal of innovation. The arguments regarding the negative impact are repetitive and rely on generalizations, such as the claim that all discounted items are defective. To reach a higher band, you need to provide more nuanced reasoning and specific, well-explained examples that directly relate to the 'newness' aspect of the prompt rather than just general advertising.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, but the logical flow is frequently interrupted by awkward phrasing and mechanical transitions. While there is an attempt to use cohesive devices (e.g., 'To sum up', 'For example'), the connections between sentences are often weak or confusing. For instance, the transition between the benefits of advertising and the critique of 'trapping' customers lacks a clear logical bridge. Additionally, the referencing is sometimes unclear, making it difficult for the reader to follow the progression of your argument. Improving the use of linking words and ensuring each paragraph has a clear, unified focus would significantly enhance coherence.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task but lacks the precision and variety required for a higher band. There are several instances of word-choice errors and non-standard collocations, such as 'business holders' instead of 'business owners' or 'marketers', and 'comprehend with relative discounts'. The phrase 'play with the psyche' is a good attempt at more sophisticated language, but overall, the vocabulary remains somewhat repetitive and basic. To improve, focus on using more precise academic collocations and synonyms to avoid repeating words like 'advertisements' and 'business'.

Grammatical Range and Accuracy — Band 5.0

The essay contains a high frequency of grammatical errors, including issues with subject-verb agreement (e.g., 'advertisements gain popularity... Most of the business holders emphasis'), punctuation, and sentence structure. Many sentences are run-on or lack necessary articles and prepositions, which occasionally impedes readability. While there is an attempt to use complex structures, they are often faulty, leading to confusion. To improve, focus on mastering basic sentence construction, ensuring correct verb forms, and proofreading for common errors like missing articles and incorrect pluralization.

See this exact question answered at other band scores — the same prompt compared across bands.

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