Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-16

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, advertising plays avital role in shaping products around the world. It is believed that, many businesses and local shops usually promote products through advertising. I believe this is a positive development.

To commence with, advertising has supported for businesses to improved their products and better quality. Regarding technological advancements, these platforms allow encourage to people have never used before this can try new products. In terms of business market, there are many similar products available in the market because some companies should implement new product innovation in the market competition. For example, mobile phone companies advertise new models with improved cameras, batteries and AI features because these features easily influenced by people.

On the other hand, regarding advertising support, many businesses and local markets promote new products on social media and websites around the world. When it comes to technology, innovation has transformed modern lifestyles because individuals can communicate instantly, access products information easily on websites and ChatGPT, and using online services without traveling and distance. For instance, there more wide varaity of products in the market so people can choose according to their need to purchase and cheack products qualities. Additionally, technology has improved products quality and convenience for consumers. New products can everyday life easier, faster, more efficient.

There are several negative side, in relation to misleading information, sometimes advertising can provide wrong information about the new product so it can be negative effect on people mind and distrust. However, people buy thing products they do not need, this can increase unnecessary spending and waste.

### Conclusion — Band 7+ simple

> **In conclusion, businesses emphasise the new features of their products mainly to attract customers and gain a competitive advantage. Although this can encourage unnecessary consumption, I believe it is a positive development overall because it promotes innovation and gives consumers access to better and more advanced products.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize newness and providing an opinion on whether this is positive or negative. The position is clear throughout. However, the development of ideas is somewhat uneven. While the example of mobile phones is relevant, the explanation regarding 'technological advancements' and the impact of advertising is occasionally repetitive and lacks depth. The argument regarding the negative aspects is a bit brief compared to the positive side. To reach a higher band, ensure that each point is fully extended with more specific reasoning rather than listing general observations.

Coherence and Cohesion — Band 6.0

The essay is organized into logical paragraphs, and there is a clear progression of ideas from the introduction to the conclusion. Cohesive devices are used, such as 'To commence with', 'On the other hand', and 'Additionally', though some transitions feel slightly mechanical. The referencing is generally clear, although some sentences within paragraphs are loosely connected, which occasionally disrupts the flow. Paragraphing is used appropriately to separate the different aspects of the argument, which helps the reader follow the writer's train of thought.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task, allowing the writer to express their ideas clearly. There are attempts to use topic-specific vocabulary like 'innovation', 'competitive advantage', and 'unnecessary consumption'. However, there are several instances of awkward word choice or collocation errors, such as 'advertising has supported for businesses to improved' and 'influenced by people' instead of 'influenced people'. Some spelling errors, such as 'varaity' and 'cheack', also occur. A wider range of precise vocabulary would be needed to move into the higher bands.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. While the writer attempts complex sentences, there are frequent grammatical errors, particularly with verb forms and sentence construction, such as 'these platforms allow encourage to people have never used before' and 'there more wide varaity'. Subject-verb agreement and preposition usage are also inconsistent. While these errors do not completely impede communication, they are frequent enough to prevent the essay from reaching a higher band. More attention to proofreading for basic grammatical accuracy is recommended.

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