Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-18
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
In contemporary world , People do several types of advertisements to grow their business. They demonstrate their products in a way that this product is new in some way. Before giving my opinion i will discuss both sides of advertisement in further paragraphs.
Big companies figure out the problem of modren era and invent new things by use of technology. It will assist in many ways to grow their business as well as financial condition of one country. They made some changes in their old products and advertise that product. It will increase substantial competition among big businessmen. Company will more focus towards their business and they will make more efforts on the existing product. The product will be more beneficial than earlier, the regular customer trust them blindly and also suggest that products to their friends and family.
On other perspective, It will lead misunderstanding of that same product. People will spend their money on un necessary products, the individuals attracts towards new advertisement of that same products, by their misconception they buy that product in higher price than earlier. Sometimes it weak the trust and bond between customer and business owners. Sometime product is completely useless but the advertisement of that product is completely over the hype and people spend their money on that useless product.
To conclude, advertisement is better way to grow their business and people spend big part of their income on advertisement. In contrast sometimes businessmen hype their existing product in new way and people spend their money on that same product. I personally reckon that it is not a positive development, it is a negative development.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: the reasons for emphasizing 'newness' and the evaluation of whether this is positive or negative. However, the development of ideas is somewhat superficial. While you mention that companies innovate to grow, the explanation of why they emphasize 'newness'—such as the psychological appeal of novelty or planned obsolescence—could be more deeply explored. Your position is clear, but the supporting arguments in the second and third paragraphs lack specific, concrete examples to illustrate the points made. To reach a higher band, ensure that each main idea is supported by a clear, illustrative example rather than just general statements.
Coherence and Cohesion — Band 5.5
The essay is organized into logical paragraphs, each with a central theme. However, the use of cohesive devices is somewhat mechanical and occasionally inaccurate. For instance, the transition 'On other perspective' is non-standard, and the flow between sentences within paragraphs is sometimes disjointed. While you use some linking words like 'In contrast' and 'To conclude', the overall progression of ideas could be smoother. Referencing is sometimes unclear, particularly in the third paragraph where the pronoun 'that' is used repeatedly without a clear antecedent. Improving the variety and precision of your linking phrases will help the essay flow more naturally.
Lexical Resource — Band 5.5
The vocabulary is generally adequate for the task, but it lacks the range and precision required for a higher band. You rely on basic terms like 'big companies', 'new things', and 'useless product'. There are also some issues with word choice and collocation, such as 'it weak the trust' (should be 'weakens') and 'over the hype' (should be 'hyped up'). To improve, try to incorporate more sophisticated vocabulary related to business and consumer behavior, such as 'innovation', 'marketing strategies', 'consumer perception', or 'deceptive advertising'. The current range is sufficient to convey meaning but does not demonstrate flexibility.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede readability. Common issues include subject-verb agreement ('Company will more focus'), missing articles ('in contemporary world'), and incorrect verb forms ('They made some changes... and advertise'). Punctuation is also inconsistent, with spaces before commas and periods. While the meaning is generally clear, the frequency of these errors prevents the writing from reaching a higher band. Focusing on basic sentence construction and proofreading for subject-verb agreement and article usage will significantly improve your score.
See this exact question answered at other band scores — the same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.