Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-19

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In this contemporary era, advertisements continue to play an important role in shaping people's ideas and opinions. There is a notion that nowadays organizations usually highlight that their products or items are new in the market. I think that the positive development surpass the negative ones because it gives useful information, introduce technogical products and somtimes the growth of companies can help boost the national economy.

To commence with, the main reason is that advertising provides useful information and spread technology. To elaborate on this, many businesses can use the electronic media to launch their upcoming gadgets or products in the market. Also, people can get those information through social media platforms. As a result, people are aware of using new technology and develop an idea about how can they use it.

Furthermore, advertising is one of the sustainabe strategies of companies to boost their revenue. To explain it, people may be easily convinced to purchase new products on the market even though they do not need them. To following this, organzations can get considerably enough profit, and it provides them better opportunities to bit other companies. Moreover, many countries' economies depend on industrial growth. Therefore, advertisements can also impact on natinal economy.

However, there are some negative views too, the foremost one is that sometime adversiting provide exaggerated or biased information, which led to misleading information. In contrast, individuals can solve this problem by using reliable sources or visiting companies official websites.

To conclude, I believe that positive development of this view can help people get useful information, spread awareness of new technology and boost national economy. By contrast, people should use trustable sources to avoid misleading news.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize newness and providing an opinion on whether this is positive or negative. The position is clear from the introduction. However, the development of ideas is somewhat limited. For instance, the argument regarding the 'national economy' is mentioned twice but lacks specific examples or a deeper explanation of the causal link between product advertising and macroeconomic growth. While the main points are relevant, the supporting arguments could be more thoroughly extended to reach a higher band. The response covers all requirements but remains at a general level of discussion.

Coherence and Cohesion — Band 6.0

The essay is logically organized into paragraphs, each with a clear central topic. Cohesive devices are used, such as 'To commence with', 'Furthermore', and 'In contrast', which help guide the reader. However, some transitions are slightly mechanical or awkward, such as 'To following this' and 'In this contemporary era'. Referencing is generally clear, though the flow between sentences within paragraphs could be smoother. The paragraphing is appropriate, and the progression of ideas is easy to follow, though the connection between the negative aspects and the conclusion could be more tightly integrated.

Lexical Resource — Band 5.5

The vocabulary is adequate for the task, allowing the writer to express their ideas clearly. There are attempts to use topic-specific vocabulary like 'revenue', 'industrial growth', and 'exaggerated'. However, there are several spelling errors, such as 'technogical', 'somtimes', 'sustainabe', 'organzations', 'bit' (instead of 'beat'), and 'natinal'. These errors are frequent enough to be noticeable but do not impede overall communication. To improve, the student should focus on accuracy in spelling and attempt to use more precise collocations to convey their arguments with greater sophistication.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. While the writer attempts complex sentences, there are persistent grammatical errors throughout the text. Examples include 'the positive development surpass' (subject-verb agreement), 'how can they use it' (incorrect word order in an indirect question), and 'sometime adversiting provide' (pluralization and subject-verb agreement). Punctuation is generally functional, but there are instances of comma splices, such as 'However, there are some negative views too, the foremost one is...'. These errors are frequent, though they rarely prevent the reader from understanding the intended meaning.

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