Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-08-20

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Nowadays many companies or businesses advertise their own products or services have the newest feature or technology compared to other previous or older generation. While some of them are probably over exaggerating, I believe this is neither postive and negative as both side have their own advantages and disadvantages for businesses and consumers.

On one hand, this advertising tactic is highly effective and largely positive impact for companies as it drives continuous sales, builds brand excitement and able to helps them to survive in this highly competitive market. Companies advertising the products or services as "new" help drive technological advance and economic growth. Business competing with each others to release the next new feature or function forces them to invest in research which could help lead to breakthrough in technology which ultimately benefits the consumers. Furthermore, consumer buying the new releases products or services keeps money circulating in the economy. Not only it help create many jobs, but also in creative field such as marketing or product design.

On the other hand, when "new" release used as the only marketing trick, it create illusion of innovation which produce negative influence for individuals and environments. Many companies make minor or slightly tweaking the design of the products, like changing the shape or colours of it and promote is as a new breakthrough or model. For example, smartphone companies frequently release new model every few months with minimal upgrade. This tactic exploit the psycho

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The essay addresses both parts of the prompt, discussing reasons for the emphasis on 'newness' and providing a balanced view on whether this is positive or negative. However, the response is incomplete, cutting off mid-sentence at the end. Because the response is under the 250-word minimum, the development of ideas is curtailed, particularly in the final paragraph. While the position is clear, the lack of a conclusion and the abrupt ending prevent a full exploration of the arguments, limiting the score for task achievement.

Coherence and Cohesion — Band 6.0

The essay uses basic paragraphing and some cohesive devices such as 'On one hand' and 'On the other hand' to organize ideas. However, the progression is interrupted by the incomplete nature of the text. Referencing is generally clear, but the lack of a concluding paragraph makes the overall structure feel unfinished. Cohesive devices are used in a somewhat mechanical fashion, and the abrupt ending significantly impacts the logical flow of the argument.

Lexical Resource — Band 6.0

The vocabulary is adequate for the task, allowing the writer to convey their meaning clearly. There are some attempts at more specific vocabulary, such as 'technological advance' and 'highly competitive market'. However, there are instances of awkward phrasing and minor errors, such as 'neither postive and negative' (should be 'neither positive nor negative') and 'over exaggerating'. The range is sufficient to discuss the topic but lacks the precision and sophistication required for higher bands.

Grammatical Range and Accuracy — Band 5.5

The essay demonstrates a mix of simple and complex sentence structures. There are several grammatical errors, such as 'companies... advertise their own products... have the newest feature' (missing relative pronoun) and 'consumer buying the new releases products' (incorrect word form). Punctuation is generally functional, but the incomplete final sentence leaves the grammatical structure unresolved. While the errors do not usually impede communication, they are frequent enough to prevent a higher score.

See this exact question answered at other band scores — the same prompt compared across bands.

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