Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-21
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Some businesses in nowadays advertising their product as a new in some way. I think they do so to attract the attention of people who wants to try something new . I will discuss my opinion further in paragraph .
First of all, todays generation are very advance then the last generation . Their interest also increase in new things then the old ones. They always wants to adventure new challenge. So the companies are very clever they advertise their product as there is no other like that. By doing this all they want to attract the young generation . This is also a very successful method that help them to engage with new costumer . In this way their sales increases and they got a lot profit. And everyone is very interested to try the new product.
On the other hand , they do this to increase their sales. Because when a business is in loss they owner try to make business profitable ,they launch a product and advertise it everywhere in city that it is new .For example when a cream company is facing crises and their old products are not selling out anymore, then they come with a new strategy. They launch a new cream and make its advertisement as a new cream that remove all the bacteria and make skin glow better. so people interested to test this and buy this .By this the company gets profit and increases its sales.
In contrast it is a positive way of increasing sales if it is done in good way.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt: the reasons for emphasizing 'newness' and an opinion on whether this is positive or negative. However, the development is limited. The reasons provided are somewhat repetitive, focusing primarily on sales and profit without exploring deeper psychological or economic factors. The opinion is stated in the final sentence but lacks sufficient justification or nuance. To improve, you should expand on the implications of this marketing strategy—for example, discussing consumerism or the impact on product quality—to provide a more balanced and thorough argument.
Coherence and Cohesion — Band 5.0
The essay is organized into paragraphs, but the structure is quite basic. While there is a logical flow, the use of cohesive devices is mechanical and sometimes inaccurate, such as the abrupt transition 'In contrast it is a positive way...'. The introduction is underdeveloped, and the conclusion is extremely brief, failing to summarize the main points effectively. Referencing is occasionally unclear, and the progression of ideas within paragraphs could be smoother. Using a wider variety of linking words and ensuring each paragraph has a clear topic sentence would significantly improve the coherence of your writing.
Lexical Resource — Band 5.0
The vocabulary is limited and often repetitive, relying on basic terms like 'new', 'product', and 'profit'. There are several errors in word choice and collocation, such as 'advance then the last generation' (should be 'more advanced than the previous generation') and 'make business profitable' (should be 'make the business profitable'). Some phrases are awkward, such as 'cream company is facing crises'. To reach a higher band, you need to demonstrate a wider range of vocabulary, including less common items, and focus on using words in their correct context to express ideas more precisely.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that occasionally impede communication. There are consistent issues with subject-verb agreement ('Their interest also increase', 'everyone is very interested'), article usage ('in nowadays advertising'), and sentence structure. Many sentences are simple, and attempts at complex structures often result in errors, such as 'Because when a business is in loss they owner try to make business profitable ,they launch...'. Punctuation is also inconsistent, with spaces missing before commas. Focusing on basic sentence construction and proofreading for subject-verb agreement would help improve your accuracy.
See this exact question answered at other band scores — the same prompt compared across bands.
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