Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-22

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In today's highly competeitve marketplace corporate advertisments consistently place immence emphasis on novelty and innvoative aspects on their merchandise. This are some reasons businesses do these one reason is that the psychology of the consumers they naturally desires the latest trends and status symbols the marketing updates triggers this impulse. As a human we all wants to follow new trends to spar with others in the society and the businesses are grabbing the attenttion of consumers using these marketing strategies.

In today's saturated market with no gaps for the same old products, the businesses are labelling new products, this causes their product to stand high againt the competitors in the long run. It's mainly a reason in current era consumers are attarcted to new or trendy products .

This strategies results in increasing their sales, justifies the higher price and maximizes the the margin of corporate's profit which is their initial goal.

This trend drives the innovations and the devemopment of societal and technological progress. Corporates make efforts to make their products more better and competitive in the market in comaprison of other.

For instance companies pours billions of dollars in Research and Development to tackle a major problem which earlier consumes more time but with the new technology the time taken is cut short. Companies make safer, more advanced products like catalyst for cars to decrease the pollution, EVs, Solar techs, Hydra power plants, new AI advancements for risky jobs.

With these new inventions communities experience higher standard of living and these advancements causes constant technolgical breakthroughs.

With these views in mind this advertisment strategies are a major development causes nowadays.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: why businesses emphasize novelty and whether this is positive or negative. The ideas are relevant, particularly the discussion on consumer psychology and technological progress. However, the development is somewhat uneven. The explanation of why businesses use these strategies is clear, but the evaluation of whether it is a positive or negative development is slightly underdeveloped. The conclusion is a bit abrupt and does not fully synthesize the arguments presented. To reach a higher band, ensure that the 'positive or negative' aspect is explored with more depth and balanced reasoning.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, which helps the reader follow the progression of ideas. However, the use of cohesive devices is often mechanical or repetitive (e.g., 'This are some reasons', 'This strategies results in'). There are instances where the logical flow between sentences is slightly disjointed, such as the transition between the discussion of consumer psychology and the saturated market. While the overall structure is coherent, the lack of sophisticated linking words and occasional awkward phrasing makes the flow feel somewhat stilted rather than natural.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task, but there are frequent spelling errors (e.g., 'competeitve', 'immence', 'innvoative', 'attarcted', 'devemopment', 'comaprison'). These errors are noticeable and detract from the professional tone of the essay. While the student attempts to use topic-specific vocabulary like 'Research and Development' and 'saturated market', the range is limited. To improve, the student should focus on accuracy in spelling and attempt to use a wider variety of collocations to express ideas more precisely rather than relying on basic descriptors.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Examples include subject-verb agreement issues ('the psychology of the consumers they naturally desires', 'As a human we all wants') and incorrect pluralization ('This strategies'). Punctuation is also inconsistent, with some run-on sentences and missing commas. While the meaning is generally clear, the high frequency of basic grammatical errors prevents the essay from reaching a higher band. Focusing on subject-verb agreement and sentence boundary punctuation would significantly improve the quality.

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