Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-23
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
In recent years, advertising the businesses has become noticeable trend in many parts of the world. Although this development may give rise to certain challenges. I consider this to be an overall postive development. because of its impact on increasing sale and being visible on the internat.
The most significat advantage of advertising the businesses is that it can increase your product sales. This is primarily because in the competitive market, everyone try their best to enhance their sale. As a result, advertising is the best solution for this. How you can make the ad more attractive and effective. A clear example of this can be seen in televisions where we saw the ads after sometime. Audiene can engage is totally depend on the quality of your ad. through this way , businesses can increase their sale. Therefore, the aspect of advertising the businesses can have a particularly postive impact on sales.
Another significant advantage is that you are visible on the internet . One reason for this is that your business become visible to everyone. People will know about your products. This means that being visible on the internet also very effective for any business. Like if you are offering some services or products , how will people know about that, through advertisment, you can increase your reach. Consequently, visible on the internet can contribute considerably to viewership of your brand, further strengthening the case for advertising the businesses.
In conlusion, while advertising the business have some drawbacks. I believe that it represents the overall postive development. The benefits it provide in the term of increasing sale and being visible on the internet are likely to have a lasting positive impact on businesses.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: why businesses emphasize newness and whether this is positive or negative. However, the development is somewhat superficial. The explanation for why businesses emphasize 'newness' is largely missing, as the essay focuses more on the general benefits of advertising rather than the specific strategy of highlighting 'new' products. The position is clear, but the arguments are repetitive and lack depth. For instance, the points about 'increasing sales' and 'visibility' are essentially the same argument stated twice. To improve, you should focus on the specific psychological appeal of 'newness' to consumers and provide more nuanced examples beyond general statements about television ads.
Coherence and Cohesion — Band 5.5
The essay is organized into logical paragraphs, and there is a clear introduction and conclusion. However, the use of cohesive devices is often mechanical or inaccurate. For example, the sentence 'Like if you are offering some services or products, how will people know about that, through advertisment, you can increase your reach' is poorly connected and lacks proper punctuation. Referencing is sometimes unclear, and the flow between sentences is frequently interrupted by grammatical errors. While the overall structure is present, the progression of ideas is hindered by repetitive phrasing and a lack of sophisticated linking words to connect the arguments effectively.
Lexical Resource — Band 5.5
The vocabulary is adequate for the task but remains quite basic and repetitive. You frequently use the same phrases, such as 'advertising the businesses' and 'increasing sale'. There are several spelling errors, such as 'significat', 'postive', 'internat', and 'Audiene', which occasionally distract the reader. The range of vocabulary is limited, and there is little attempt to use less common or more precise collocations. To reach a higher band, you should aim to vary your word choices and ensure accurate spelling of key terms related to the topic, such as 'advertisement' and 'audience'.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and some attempted complex sentence structures, but there are frequent grammatical errors throughout. Common issues include subject-verb agreement (e.g., 'everyone try their best', 'advertising the business have'), missing articles, and incorrect sentence fragments (e.g., 'Although this development may give rise to certain challenges. I consider this...'). Punctuation is also inconsistent, particularly with the use of periods where commas or conjunctions would be more appropriate. While the meaning is generally clear, the high frequency of errors in basic grammar prevents the writing from reaching a higher band score.
See this exact question answered at other band scores — the same prompt compared across bands.
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