Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-24

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

business is very fundamental for the growth of economy of every company. for gaining in business advertising plays vital and crucial role, in current era advertisement mainly focus to show their product as a innovation or new in market. this is because they wants to gain attention of targeted audience. some how it have some positive and negative effect. but according to my perspective it has more positive impact

by advertising the as a new, the items gets attention by people and by this strategy people wants to try new things which came in market to check that whether is beneficial or not. by doing this it gain hype and from that individual who don't even need it they also willing to buy that thing. so this is positive impact on society.

but in contrast many citizen believe that by advertising item as new many people deceive other by showing them as a new, and people got ditched by these scammers.

i believe if the items are truly new innovation and helpful for society the better advertisement should be done by showing them as new, by gaining fame business gets better and if the business is getter better it will help to the economy, not only the financial state of owner of the businessman also it assist to gain the economy of country.

until and unless if that is not a scam, advertisement should be free of fraud, by doing that it is not only give negative impact to business owner also it will make trust issues with in people

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat superficial. For example, the explanation of why businesses use this strategy is limited to 'gaining attention,' and the discussion on the positive/negative impacts lacks specific, well-developed examples. The argument remains quite general throughout. To reach a higher band, you should provide more concrete illustrations or deeper analysis of the economic or psychological mechanisms at play. The position is clear, but the supporting arguments need more depth and logical extension to fully satisfy the requirements of the task.

Coherence and Cohesion — Band 5.0

The essay is organized into paragraphs, but the logical flow is often hindered by weak transitions and repetitive phrasing. While there is an attempt to use cohesive devices like 'but in contrast' and 'until and unless,' these are sometimes used incorrectly or sound unnatural. The progression of ideas within paragraphs is occasionally disjointed, making it difficult for the reader to follow the argument smoothly. Paragraphing is present, but the internal structure of the paragraphs lacks the necessary cohesion to link sentences effectively. Improving the use of linking words and ensuring that each sentence logically follows the previous one would significantly enhance the coherence of your writing.

Lexical Resource — Band 5.0

The vocabulary is generally adequate for the task but remains quite basic and repetitive. You rely on simple terms like 'good,' 'better,' and 'new,' which limits the precision of your argument. There are also some noticeable errors in word choice and collocation, such as 'gain the economy of country' and 'gain hype.' While the meaning is generally clear, the lack of a wider range of vocabulary and the occasional misuse of terms prevent the response from reaching a higher band. To improve, focus on learning topic-specific collocations and synonyms that can help you express your ideas with more sophistication and accuracy.

Grammatical Range and Accuracy — Band 5.0

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede readability. Issues include subject-verb agreement (e.g., 'business... plays'), missing articles, and incorrect verb forms (e.g., 'they wants to gain'). Punctuation is also inconsistent, with many sentences lacking proper capitalization or ending in run-on structures. While the meaning is usually understandable, the high frequency of errors in basic grammar and sentence construction is a significant weakness. Focusing on proofreading for subject-verb agreement and ensuring consistent use of articles would help improve your accuracy and overall control of the language.

See this exact question answered at other band scores — the same prompt compared across bands.

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