Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-24

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays, advertising businesses emphasise their products are new in some way

In my opinion advertising business has a positive impact on our development because through advertising you can show specification of your product through this you can show positive site of your product

Nowadays, advertising business have developed and people has positive impact on it because this can run a business in a good way Through advertising you can show your products in a good way and reflects a impact bon a buyer In the recent era people are interesting on online shopping and if you advertise the add of your product on social media so that add can attract a customer to your add People are running their business through advertising and get a good advantage

For example if you are starting a business of a washing powder and if do advertising of your business on social media you can get extreme benefit Through advertising not a company take a advantage but also it make easier for customer that which products is good of which brand Advertising business has promoted a lot in recent years and many brands has a huge competition just because of advertising

But on the other hand advertising also has a negative impact Some people make good video of their products and send a local products if someone ordered So some people are doing wrong things which is not good But there are only few who are doing this by doing this thety reflect bad image of their own company

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses the prompt but lacks depth. While you identify that businesses emphasize 'newness' to attract customers, the explanation is repetitive and lacks specific analysis of why this trend exists beyond simple profit. The discussion on whether it is positive or negative is underdeveloped; you mention benefits like convenience and drawbacks like deceptive advertising, but these points are not fully explored or supported with convincing evidence. To improve, ensure you provide a clear, consistent position throughout and expand your arguments with more detailed examples rather than repeating the same general ideas about 'good business'.

Coherence and Cohesion — Band 5.0

The essay lacks a clear structure. There is no introduction or conclusion, and the paragraphing is inconsistent, with some paragraphs consisting of only one or two sentences. The flow between ideas is often disjointed, and the use of cohesive devices is very limited and repetitive (e.g., 'through advertising' is used repeatedly to start sentences). To improve, you should organize your essay into a clear introduction, body paragraphs with topic sentences, and a conclusion. Use a wider variety of linking words such as 'furthermore', 'consequently', or 'however' to connect your ideas more logically.

Lexical Resource — Band 5.0

Your vocabulary is quite basic and repetitive, which limits your ability to express complex ideas. You frequently use simple terms like 'good', 'bad', and 'things'. There are also issues with word choice and collocation, such as 'show specification of your product' (likely meaning 'features') and 'reflects a impact bon a buyer' (typo and awkward phrasing). To reach a higher band, you need to use a wider range of vocabulary, including less common lexical items related to marketing and consumer behavior, and ensure that your word choices are precise and natural in context.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that occasionally impede communication. There are issues with subject-verb agreement (e.g., 'advertising business have developed', 'people has positive impact'), missing articles, and incorrect sentence structure. Punctuation is also problematic, as many sentences are run-on or lack necessary commas. You rely almost exclusively on simple sentence structures. To improve, focus on mastering basic subject-verb agreement and punctuation. Once you are more accurate, try to incorporate more complex sentence structures, such as using relative clauses or conditional sentences, to demonstrate a wider grammatical range.

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