Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-24

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the current societal, advertisement has become an emergent way to tell peoples about their products and services. Nowadays, businesses are making ads to tell people that their product is different from others. In this essay I am going to states some advantages of advertisements and add my personal opinion in conclusion.

In the modern world, there are many ways to advertise products i.e. sending free samples to big creators, running ads on T.V and hiring a celebrity to promote their product. Advertisement is a great way to gain trust of viewer and making appealing ads increase chances that one can buy your product. Moreover, ads are beneficial in many ways like it help businesses to build goodwill and highlighting new featured which are different from competition.

Running ads on big scale needs a big budget. But it is worth spending because when a brand launch a new product it has to gain popularity among society to make customers , in long term it can bring a lot of profit with just some investment on advertisement. Furthermore, with the help of ads viewers can be benefited also as they can compare the features and buy the best product.

All in all, advertisement is a great way to build a fan base and gain trust of viewers, especially new companies. I think that viewers should watch ads and if he or she find the product useful then they should do more research before making a purchase because ads can be sometime click bating or providing fake information about product or service

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development is somewhat superficial. While you mention that ads help build goodwill and allow consumers to compare features, the discussion on why businesses emphasize 'newness' is brief. To reach a higher band, you should expand on the psychological or competitive reasons behind this trend—such as the need to stand out in a saturated market or the 'novelty effect' on consumer behavior. Your opinion is present but could be more clearly integrated throughout the essay rather than just in the conclusion.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, each with a clear focus. You use some cohesive devices like 'Moreover', 'Furthermore', and 'All in all' to link ideas. However, the flow between sentences is sometimes mechanical, and the transition between the reasons for advertising and your personal opinion could be smoother. Referencing is occasionally unclear, such as in the final paragraph where the pronoun 'he or she' is used to refer to 'viewers' (plural). Improving the variety of linking words and ensuring consistent pronoun reference would enhance the overall cohesion of your writing.

Lexical Resource — Band 5.5

You have an adequate range of vocabulary to convey your ideas, such as 'goodwill', 'appealing', and 'saturated market' (implied). However, there are several instances of awkward word choice and minor errors, such as 'tell peoples' (should be 'tell people'), 'on big scale' (should be 'on a large scale'), and 'click bating' (should be 'clickbait'). The vocabulary is generally functional but lacks the precision and sophistication required for higher bands. To improve, focus on learning collocations and ensuring that word forms are used correctly in context.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. While the meaning is generally clear, there are frequent grammatical errors that affect the fluency of the text. Examples include subject-verb agreement issues ('it help businesses'), missing articles ('on T.V', 'in current societal'), and punctuation errors. Additionally, some sentences are slightly fragmented or awkwardly phrased, such as 'making appealing ads increase chances'. To improve, focus on proofreading for basic subject-verb agreement and article usage, and try to incorporate more complex structures with greater accuracy.

See this exact question answered at other band scores — the same prompt compared across bands.

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