Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 16 · 2026-08-24

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.5)

Businesses at present normally promote that their products are new in some way in order to differentiate it from other competitors and I firmly believe it is a positive development, particularly because it will attract more consumers.

A growing number of consumers gets interested in products that says it has something new in it, because people naturally are very inclined to new trends in terms of their daily consumption. For example, makeup brands level some of their ingredients as new or unique even though there's not much of a difference in the results but because they market as such, consumers buy them out of curiosity and interest. Therefore, when businesses prepare advertising strategy, they try to focus on more engaging and unique way of promoting their products to differentiate it from other competitors so that a large number of customer can be pulled and one of the ways to do so is by marketing the products as new in some way.

It is largely a positive development from the business perspective because they attract more customers which increases their revenue. With all the increasing number of businesses today, market penetration is quite difficult but through this method, entry barrier reduces significantly. These kinds of marketing strategies initially create buzz among the buyer and influence the sales to up. As more and more customers buy them out of curiosity, word of mouth spreads and the particular business succeeds in getting attention. Even though the actual success depends on the products good services, the initial attention is what most businesses target nowadays to reach to the growth stage. For instance, many businesses start off by rigorous marketing campaigns by levelling their services/products as unique that others' and become familiar among market segments, gradually improving their products through the process.

In conclusion, in order to promote products in a unique way, businesses emphasis that their products are different than others to gain more attention from customers, which i consider as a positive development because businesses get more buyers and thus increase their revenue.

AI examiner evaluation

Task Achievement / Task Response — Band 6.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing a clear opinion on whether this is positive or negative. The position is consistent throughout. The ideas are relevant and supported with examples, such as the makeup industry. However, the development of the 'positive' argument is somewhat repetitive, focusing heavily on revenue and customer attention without exploring potential downsides or nuances, which prevents it from reaching the highest band. The response is well-structured and fulfills all requirements of the task.

Coherence and Cohesion — Band 6.5

The essay is logically organized with a clear introduction, body paragraphs, and a conclusion. Each paragraph has a central theme. Cohesive devices such as 'Therefore', 'For instance', and 'In conclusion' are used to guide the reader. However, some transitions feel slightly mechanical, and there are minor issues with referencing (e.g., 'differentiate it' where 'them' would be more appropriate for 'products'). Paragraphing is used effectively to separate the reasons for the trend from the evaluation of its impact, contributing to a clear progression of ideas throughout the text.

Lexical Resource — Band 6.0

The vocabulary is generally adequate and allows for clear communication. There is an attempt to use topic-specific terminology like 'market penetration', 'entry barrier', and 'marketing campaigns'. However, there are some inaccuracies in word choice and collocation, such as 'levelling their services' (likely meant 'labeling') and 'influence the sales to up' (should be 'increase sales'). While the range is sufficient to convey the intended meaning, the lack of more sophisticated or precise vocabulary limits the score to a 6.0. The errors do not impede communication, but they are noticeable.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. There are several grammatical errors, particularly with subject-verb agreement (e.g., 'products that says', 'number of consumers gets') and article usage. Some phrasing is slightly awkward, such as 'the actual success depends on the products good services'. While the meaning is always clear and the errors do not cause confusion, the frequency of these minor slips prevents the essay from reaching a higher band. A greater focus on proofreading for basic agreement and pluralization would improve the accuracy significantly.

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