Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-25

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays, our system is becoming more develop in technology because this has easier for our lives.

Many systems are becoming more advancement such as transportation, educational, and business.

I think that, this is a positive impact four our business as all organisations have totally depend on publicity.

In this essay, I will share my thoughts in this essay, that is support my ideas.

Firstly, all people have different concept and thoughts, some people think that, there is negative effects for our works because many international companies are having more popular in advertising.

There is one reasons, a lot of people are more expending income on this popular system but sometimes it may lost due to things for example, litterer attention on publicity, frustration, and networking issues. it related our personal things.

From my everyday experience and observation, i say that, this is a greatest way to enhance business system and supports our products in good ways.

On the other hand, many people are increasing their products from social platforms because this is widespread all around the world like that Australia, Canada, United State of America, and New Zealand.

Occasionally, people are shopping online rather than physical shopping because they are like and very comfortable. a lot of world wild organisations are fully focus on online platforms because this is extremely rare for their customers.

in conclusion, the concept of this essay, people think that, this is detrimental impact for local business because these locals organisations must be destroy due to international advertisers.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses the prompt but lacks depth and clarity. While you identify that businesses focus on 'new' products, the explanation of 'why' is underdeveloped. The arguments regarding whether this is positive or negative are fragmented and lack logical progression. For instance, you mention international companies and local businesses, but the connection to the 'newness' of products is weak. To improve, ensure each paragraph focuses on a single clear idea supported by specific, relevant examples rather than general statements. The position is somewhat unclear, as the essay shifts between discussing advertising in general and the impact of international companies without fully answering the 'why' and 'positive/negative' aspects of the prompt.

Coherence and Cohesion — Band 5.0

The essay is divided into paragraphs, but the internal structure is weak. The use of cohesive devices is often mechanical or inaccurate, such as 'In this essay, I will share my thoughts in this essay, that is support my ideas.' Referencing is frequently unclear, making it difficult for the reader to follow your train of thought. Transitions between ideas are abrupt, and the conclusion does not effectively summarize the arguments presented. To improve, focus on using linking words (e.g., 'furthermore', 'consequently', 'however') more naturally and ensure that each sentence logically follows the previous one.

Lexical Resource — Band 5.0

The vocabulary is limited and often repetitive. There are frequent errors in word choice and collocation, such as 'more develop in technology' instead of 'more developed' and 'expending income' instead of 'spending money'. Some phrases are awkward, such as 'litterer attention' (likely meaning 'little attention') and 'world wild organisations' (likely meaning 'worldwide'). The range of vocabulary is insufficient to convey complex ideas precisely. To reach a higher band, focus on learning collocations and using more precise academic vocabulary rather than relying on basic, often misused, terms.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that often impede communication. There are consistent issues with verb forms ('this has easier'), word order, and sentence structure. Many sentences are fragmented or lack proper subject-verb agreement, such as 'all organisations have totally depend on publicity'. Punctuation is also inconsistent, with unnecessary commas and missing capital letters. While there is an attempt to use complex sentences, they are often grammatically incorrect. To improve, focus on mastering basic sentence structures and proofreading for common errors like tense consistency and pluralization.

See this exact question answered at other band scores — the same prompt compared across bands.

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