Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-25

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

These days the advertising stratagies and their way of thought is very high.

People use to spend more amount on advertising products in different platforms. It is very useful to do publicity for our own bussiness. The ideaiology must be different from the others perspection. If a product is ready to lauch in the market we should make few trails on it. Weather everything is ok with the process we can launch it. While launching the product we should make survey and take few public's individual opinions weather it will work or not and make sure that after completion of advertasment the product will be upto thwe mark.

There are few social media platforms which the influencers will promote the product and some of the Television Adds etc. As of now there are some fake promotions which are unnecessary things showing likely to public and gatering their attension. After geeting the ordered things their real visualization on the product is not upto the mark. In such cases people are getting dissapointed and not getting trust on the remaining things too. One nagitive product incident may get impact with the entire system. Therefore, while advertising the product people should work the pocess.

I Conclude, advertising their bussiness in various platforms has both advantages and disadvantages. It depends upon the thought process of the company and as well as people ideaiology. Things should be done to see more attractive to that the sales will be increasing very fast in less period of time.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses the prompt only partially. While you mention that businesses emphasize 'newness' in advertising, you do not fully explore the 'why' behind this strategy. The discussion on whether this is positive or negative is underdeveloped and lacks a clear, consistent position. The ideas provided, such as conducting surveys or the role of influencers, are somewhat tangential to the core question of why 'newness' is emphasized. To improve, ensure you directly answer both parts of the prompt: explain the motivation behind the focus on new products and provide a balanced or clear argument regarding its impact on consumers.

Coherence and Cohesion — Band 5.0

The essay is organized into paragraphs, but the logical progression of ideas is often disjointed. Transitions between sentences are frequently missing or mechanical, such as the abrupt shift from discussing product launches to social media influencers. The use of cohesive devices is limited and sometimes inaccurate, which makes the flow of the argument difficult to follow. For example, the transition 'As of now' does not effectively link the previous paragraph to the discussion on fake promotions. Improving the use of linking words and ensuring each paragraph has a clear, singular focus would significantly enhance the coherence of your writing.

Lexical Resource — Band 5.0

The vocabulary is limited and repetitive, often relying on basic or inaccurate word choices. There are numerous spelling errors throughout the text, such as 'stratagies', 'bussiness', 'ideaiology', 'perspection', 'lauch', 'trails', 'advertasment', and 'dissapointed'. These errors, combined with awkward phrasing like 'real visualization on the product', occasionally impede communication. To reach a higher band, you should focus on expanding your range of vocabulary to include more precise terms related to marketing and business, and pay closer attention to the correct spelling of common academic words.

Grammatical Range and Accuracy — Band 5.0

The essay contains a high frequency of grammatical errors that affect readability. There are frequent issues with subject-verb agreement, such as 'the advertising stratagies... is' and 'influencers will promote... and some of the Television Adds etc.' Sentence structures are generally simple, and attempts at more complex sentences often contain errors, such as 'Weather everything is ok with the process we can launch it.' Punctuation is also inconsistent. To improve, you need to focus on basic sentence construction, subject-verb agreement, and the correct use of conjunctions to connect ideas more accurately.

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