Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 16 · 2026-08-26

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.5)

It is becoming increasingly common these days for businesses to promote a product often highlight to know consumer the new product in method. Although this development has some drawbacks, I believe it is largely a positive development because it help consumers to know what are the latest product and most businesses highlight product to reach their target audiences.

One of the main benefits of this development is that it let consumers know what they are about get new why should they buy for there benefit. This is because making their product highlight bring costumer a idea for the new product. For example, a businesses owner tends to advertise a product in a similar way to attract costumer. By branding a product as "new and improved," businesses can stimulate curiosity and exploit the fear of missing out, encouraging potential buyers to consider their brand over competitors. Furthermore, highlighting new features allows companies to clearly justify why a customer should upgrade their current model.

From a consumer perspective, this marketing strategy offers significant benefits. First, it ensures that buyers are well-informed about recent innovations and improvements that could enhance their daily lives. For instance, when tech companies advertise updated safety features on smartphones or appliances, consumers can make better purchasing decisions based on their practical needs. Second, clear communication regarding product updates allows businesses to reach specific consumer groups efficiently. By showcasing how a new method or feature solves a specific problem, companies can connect with the exact audience that will benefit most from the product.

In conclusion, businesses emphasize newness to attract attention and stay competitive in a busy marketplace. While this approach can lead to frequent spending, it remains a positive development as it educates consumers on recent innovations and helps them choose products that match their evolving needs.

AI examiner evaluation

Task Achievement / Task Response — Band 6.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. The position is clear throughout the essay. Ideas are generally well-developed, particularly in the second and third paragraphs, where you explain the psychological impact on consumers and the practical benefits of innovation. However, the introduction is slightly awkward and repetitive, which hinders the initial clarity of your argument. To reach a higher band, ensure that your opening statement is more concise and that your main points are distinct and fully explored without unnecessary repetition of the prompt's language.

Coherence and Cohesion — Band 6.5

The essay is logically organized with a clear introduction, body paragraphs, and a conclusion. You use cohesive devices such as 'Furthermore,' 'For instance,' and 'In conclusion' to guide the reader through your argument. However, some transitions are slightly mechanical, and the flow within the first paragraph is disrupted by grammatical errors, making the opening less smooth. Paragraphing is used appropriately to separate different aspects of the argument. To improve, focus on using a wider variety of cohesive devices and ensure that the relationship between sentences is always clear and natural, rather than relying on standard linking words.

Lexical Resource — Band 6.0

You demonstrate an adequate range of vocabulary for the task, including terms like 'innovations,' 'target audiences,' and 'marketplace.' There are some instances of awkward phrasing and word choice, such as 'to know consumer the new product in method' and 'bring costumer a idea,' which detract from the overall quality. While you attempt to use more sophisticated vocabulary, the inaccuracies in collocation and word form are noticeable. To achieve a higher score, focus on learning the correct collocations for business-related topics and ensure you are using words in their correct grammatical form (e.g., 'customer' instead of 'costumer').

Grammatical Range and Accuracy — Band 6.0

The essay contains a mix of simple and complex sentence structures. While you successfully use some complex sentences, there are frequent grammatical errors, particularly with subject-verb agreement, article usage, and sentence construction (e.g., 'it let consumers know what they are about get new why should they buy'). These errors are persistent and occasionally make the reader work harder to understand the intended meaning. To improve, you should focus on proofreading for basic grammatical accuracy and practice constructing more complex sentences with greater precision. Reducing these recurring errors will significantly improve the readability and professional tone of your writing.

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