Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-26

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the modern era, almost every business promotion depicts that there manufactured varieties are different from the others companies with few upgrades. It is due to more competition in the market ,nowadays many products has same composition . however,the idea of business marketers build the image of product more attracting. I believe, it is positive development, both the parts were discussed in the following paragraphs.

to begin, in the contemporary era there are numerous products are saled in the markets. To make their products appealing many companies show advertising in the magazines, newspaper and largely on social media to attract young generation. For instance, few face creams companies has see more and more competition in their field. Therefore, they adapt promotional strategies to compared there creams and make it appealing, by showing the main ingredient in upgraded version.

conversely, many individuals has felt cheated when they purchased product by seeing their promotional ads . because by watching the advertisment many of individuals purchased various products and they ended up with regrets. For example, on social media many of cosmetic advertisment are showed and it influence the buyer to purchased. And when they used it and it started feeling regretful due to the high price they spent on the product and had no effect after used for several times.

I believed ,this is a positive development, because by doing promotion of their products their business is increased and they become successful and it also indirectly it is helpful to increase economic growth .however it has few negative development due low products they served to citizens

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: the reasons for emphasizing 'newness' and the evaluation of whether this is positive or negative. However, the development of ideas is somewhat superficial. For example, the explanation of why businesses emphasize newness is limited to 'more competition' and 'same composition,' which could be explored with more depth. The position is clear, but the arguments lack specific, well-developed examples. The conclusion is a bit contradictory, as you label it a positive development but then immediately mention negative aspects without fully reconciling these points. To improve, ensure each paragraph provides a clear, logical extension of your main argument with more detailed supporting evidence.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. For instance, 'however,the idea of business marketers build the image of product more attracting' is grammatically disjointed and lacks a clear logical link to the previous sentence. There are also issues with punctuation, such as missing spaces after commas and periods. While there is an overall progression, the transitions between ideas are sometimes abrupt or confusing. Improving the variety and accuracy of linking words (e.g., 'furthermore,' 'consequently,' 'on the other hand') would significantly enhance the flow of your writing.

Lexical Resource — Band 5.0

The vocabulary is generally adequate for the task but lacks the precision and range required for higher bands. You rely on simple, repetitive phrasing such as 'many products,' 'many individuals,' and 'many of cosmetic advertisment.' There are also several word-choice errors, such as 'there manufactured varieties' (should be 'their') and 'saled' (should be 'sold'). To achieve a higher score, try to incorporate more sophisticated vocabulary related to marketing and consumer behavior, and pay closer attention to word forms and collocations to ensure your language sounds more natural and professional.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that occasionally impede communication. Common issues include subject-verb agreement ('many products has same composition'), incorrect verb forms ('purchased product by seeing,' 'started feeling regretful'), and misuse of articles. Sentence structures are mostly simple, with limited attempts at complex sentences. When you do attempt complex structures, they often contain errors, such as 'it also indirectly it is helpful.' To improve, focus on mastering basic sentence construction, subject-verb agreement, and consistent verb tense usage. Proofreading for common errors like 'there' versus 'their' and 'has' versus 'have' will also help.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.