Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-27
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
In their Communication, supplies these days ,they explain more that their products are new ,this can have both beneficial as well as drawbacks.Advertising can sustain trust from audience,and also More buyer can be involved.However, Customers loose trust and not only that,it is expensive.
Firstly, When products are advertised ,more customers have trust in that Company since they have explained their quality of the products desipite being new on the Market.Not only that,People know more about the Company,for example the items and seller as well, Nowadays there is an increase of fraud as a result Community are always afraid of being robbed.In addition,since more advert are done through online for instance Facebook and Instagrams where Thousands of people are exploring on social media,helps the others to be attracted to the market after seen the advert there.
Desipite the good things happened during advertising,there is also some drawbacks.One of the negatives is that , More Customers can be lost once the items being advertised is old compared to what the audience hear about the items.another problem is that, advertising is expensive it requires a personal who he/her Business is very stable, because you can lose money but still more people are not interested in the products,for example, selling clothes while people are not interested in buying them.
In Conclusion,in business both good and bad things can happen during Business,as a positive,such as ,trust can be sustained from customers and the business can be improved for negatives, advertisement Is very Expensive not only that , customers can run away.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: why businesses emphasize 'newness' and whether this is positive or negative. However, the development of ideas is limited. The explanation for why businesses focus on new products is somewhat repetitive, focusing mainly on trust and awareness. The discussion regarding the positive and negative aspects is present but lacks depth and specific, well-supported examples. The arguments are somewhat generalized, and the connection between the 'newness' of a product and the potential for fraud or financial loss is not fully articulated. To improve, you should provide more concrete examples and expand on the reasoning behind your points.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate, such as the frequent use of commas instead of periods or appropriate linking words. For example, 'In addition,since more advert are done through online...' shows a lack of control over sentence boundaries. The progression of ideas is sometimes hindered by these structural issues, making the flow feel disjointed. To achieve a higher band, focus on using a wider range of linking words (e.g., 'consequently', 'furthermore', 'on the other hand') and ensure that each sentence is clearly separated.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but remains quite basic and repetitive. There are several instances of word-choice errors, such as 'supplies' instead of 'suppliers' or 'businesses', and 'loose' instead of 'lose'. The phrasing is often unnatural, such as 'Community are always afraid of being robbed' and 'a personal who he/her Business is very stable'. To improve, you should aim to use more precise terminology related to marketing and business, and pay closer attention to word forms and common collocations. Expanding your vocabulary beyond simple descriptors will help convey your ideas more effectively.
Grammatical Range and Accuracy — Band 5.0
The essay contains a high frequency of grammatical errors that occasionally impede communication. There are frequent issues with subject-verb agreement (e.g., 'Community are', 'advert are'), incorrect punctuation (excessive use of commas, missing spaces after punctuation), and awkward sentence structures. While there is an attempt to use complex sentences, they are often faulty, leading to confusion. For instance, 'it requires a personal who he/her Business is very stable' is grammatically incorrect and difficult to parse. To improve, focus on mastering basic sentence construction, subject-verb agreement, and correct punctuation before attempting more complex grammatical structures.
See this exact question answered at other band scores — the same prompt compared across bands.
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