Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-27

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

It is undeniable that in today's world advertising has become a important role in promoting the products . In this regard businesses in modern era usually promote their products are new in some way . This essay will outline not only the both perspectives but also the negative effect in upcoming fragment with logical conclusion .

To commence with there are several reason of this notion . Firstly , to increase the sales of product . To explain it that company attract the customers by showing the ads on different social media platforms . For example a mobile company launched new model of mobile phone to attract customers they show advertising to aware the people . As a result people will encourage to buy products which increase the sales and increase the profit in business . Secondly promote different offers. To clarify it that many business man provide offers so advertising helps to promote the different offers such as some offers are avaliable limited time and discounts on products . As people buy a more products by knowing about discounts and offers .

However there are also negative affect of advertising . First and foremost are overpacking . To justify it that to attract the customers some companies overpacked the products . People buy these products if it unused . which may cause wastage of money and time . Also overpacked products used use non recycled product which may affect the environment . Moreover fake information . In other words are some companies provide the fake information about a product such as advertising on cold drinks like moutain due

in this ads people drink cold drinks and climb mountains . In some case individual try it and ma cause risk to life . As a result advertising also have a negative affects .

In conclusion although there are several reason of this notion such as to increase the sales and promote the discounts and offers. Yet the negative affect of this notion can never be neglected at any cost

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: the reasons for emphasizing 'newness' and the evaluation of whether this is positive or negative. However, the development of ideas is somewhat superficial. For instance, the explanation regarding 'overpacking' is unclear and lacks a direct link to the 'newness' aspect of the prompt. The position is stated in the introduction but remains somewhat generic throughout the body paragraphs. To achieve a higher band, the arguments need to be more thoroughly extended with more specific, logical examples that directly relate to the marketing of new products.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical and sometimes inaccurate, such as 'To explain it that' or 'To justify it that'. There is a lack of variety in linking words, and the progression of ideas within paragraphs is occasionally disjointed. The conclusion is also quite brief and does not effectively synthesize the arguments presented in the body. Improving the flow between sentences and using a wider range of cohesive markers would significantly enhance the coherence of the essay.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task but lacks the precision and range required for a higher band. There is frequent repetition of basic terms like 'products', 'advertising', and 'offers'. Some word choices are awkward or incorrect, such as 'overpacking' (likely meaning excessive packaging or misleading presentation) and 'moutain due' (spelling error). The student attempts to use some topic-specific vocabulary, but the overall control is limited. To improve, the student should focus on using more sophisticated synonyms and ensuring accurate collocation of words.

Grammatical Range and Accuracy — Band 5.0

The essay contains a mix of simple and some attempted complex sentence structures. However, there are frequent grammatical errors, including issues with articles ('a important role'), subject-verb agreement ('advertising also have'), and sentence fragments ('In some case individual try it and ma cause risk to life'). Punctuation is also inconsistent, with spaces before commas and periods. While the meaning is generally clear, the high frequency of errors in basic grammar prevents the essay from reaching a higher band. More attention to sentence construction and proofreading for basic errors is necessary.

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