Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-27

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

It is undeniable that advertisements plays a crucial role in everyone's life. In this regards, nowadays businesses usually launch their product in a new way of advertising. This essay will not only outline the reasons but also its negative development in the forthcoming fragments with logical conclusion.

To commence with, there are abundant reasons responsible for this notion but the prime one could be the increase of sale. To elaborate it, people gets inspired from the displayed products and in return it creates a feeling of buying it in person's mind. The furthermost reason could be the product identification. To explain it, it provides information about the product regarding its brand, use and other relative one which becomes a guide for a customer. For instance, apple is now showcasing their latest watch in the promotions which tells the whole information about its life, battery capacity etcetera.

However, there are many drawbacks regarding this notion but the prominent one could be raising of pollution. To clarify it, the resources that are required in advertisement like banners, posters which creates a waste in the localities or in the corners of the streets and in future it creates so many problems regarding health which becomes a major concern for the people. the second one could be the fake information regarding the product and also sometimes it is in a form fake scenes to advertise the thing but it is not useful to the person.

Overall, there are umpteen reasons responsible for this notion such as product identification, increase in sales etcetera yet negative ones cannot be neglected at any cost.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The essay addresses both parts of the prompt: the reasons for emphasizing 'newness' and the evaluation of whether this is positive or negative. However, the development of ideas is somewhat superficial. While you mention 'increase of sale' and 'product identification', these points lack depth and specific analysis. The negative side is also briefly touched upon, focusing on pollution and 'fake information', but these arguments are not fully extended. To reach a higher band, you should provide more detailed explanations and perhaps a more nuanced perspective on the impact of these marketing strategies on consumer behavior.

Coherence and Cohesion — Band 5.5

The essay is organized into clear paragraphs, which helps the reader follow the structure. You use some cohesive devices like 'To commence with', 'To elaborate it', and 'However'. However, some of these transitions feel mechanical or slightly unnatural, such as 'in the forthcoming fragments'. Additionally, the referencing is occasionally unclear, and the flow between sentences could be smoother. The conclusion is quite brief and merely repeats the points made earlier without synthesizing them effectively. Improving the variety of linking words and ensuring they are used naturally will enhance the overall coherence.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task, but it lacks the range and precision required for higher bands. You use some repetitive phrasing, such as 'this notion' and 'regarding this'. There are also some awkward collocations, such as 'in the corners of the streets' and 'umpteen reasons'. While your meaning is clear, the vocabulary is somewhat basic and lacks the sophisticated, less common items that would demonstrate a higher level of lexical control. Focusing on learning synonyms and more precise academic collocations would be beneficial.

Grammatical Range and Accuracy — Band 5.5

There are frequent grammatical errors throughout the text that occasionally distract the reader. Examples include subject-verb agreement issues ('advertisements plays', 'people gets'), incorrect preposition usage ('in this regards'), and awkward sentence construction ('it creates a waste in the localities'). While you attempt some complex sentences, they are often marred by these errors. To improve, focus on mastering basic subject-verb agreement and refining your use of articles and prepositions. Increasing the variety of complex structures while ensuring they are error-free will help you achieve a higher band score.

See this exact question answered at other band scores — the same prompt compared across bands.

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