Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-08-27
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
It is undeniable that advertisement plays an important role in a human life. In this regards in their advertising , business nowadays usually emphasis that their products are new in some way. This essay will be outlined not only the reasons but also positive way of this notion in forthcoming fragments with logical conclusion.
To commence with, the positive way of advertising . Firstly, to explain this advertisement seek the attention of the peoples, peoples get attracted to the product that they have seen in the advertisement. They get curious to buy the product and use it. the companies hires singer, actors to act in their advertisement so that their fanbase will buy their product . For example mountain dew company hires Salman khan in their advertisement. Secondly, the companies gives offers in their advertisement which gives profit also to the customers they get a good deal. for example buy one get one free or get %off on the 2 products. To elaborate its positive impacts .As result, it gives profit to the both costumers and the consumers.
However, if it has positive impact it also has a negative impacts. To clarify it, peoples buy unwanted products that they dont even need it . It increases their unwanted expense . After watching advertisement it creates a wish to buy the products and peoples buy it for no reasons. Moreover it also spread the fake information
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses the prompt but fails to meet the minimum word count requirement of 250 words, which significantly impacts the development of ideas. While you identify reasons for the emphasis on 'newness' and discuss both positive and negative aspects, the arguments are underdeveloped. For instance, the discussion on negative impacts is cut short and lacks sufficient depth or examples. To improve, ensure you fully expand on each point with clear explanations and illustrative examples, and ensure you meet the minimum length requirement to allow for a more comprehensive exploration of the topic.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate, such as 'To commence with' and 'To elaborate its positive impacts'. There are also issues with referencing; for example, 'if it has positive impact' is vague. The progression of ideas is sometimes disjointed, particularly in the final paragraph, which ends abruptly. To improve, focus on using a wider variety of linking words more naturally and ensure that each paragraph has a clear topic sentence that connects logically to the next.
Lexical Resource — Band 5.0
The vocabulary is limited and repetitive, often relying on basic terms like 'good', 'buy', and 'product'. There are noticeable errors in word choice and collocation, such as 'in a human life' instead of 'in human life' and 'peoples' (which should be 'people'). The phrase 'forthcoming fragments' is also unnatural in this context. To reach a higher band, you should aim to use a broader range of vocabulary, including less common lexical items and collocations, and pay closer attention to word forms and pluralization rules.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that occasionally impede communication. Common issues include subject-verb agreement (e.g., 'advertisement seek', 'companies hires', 'companies gives'), incorrect article usage, and punctuation errors. Sentence structures are generally simple, and attempts at more complex sentences often contain errors, such as 'This essay will be outlined not only the reasons but also positive way'. To improve, focus on mastering basic subject-verb agreement and sentence structure before attempting more complex grammatical forms. Proofreading for common errors like missing articles and incorrect verb endings is essential.
See this exact question answered at other band scores — the same prompt compared across bands.
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