Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-08-27

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

It is undeniable that, attractive advertisement for buying a particular product play an important role in this modern economy. In this regard, in advertisement businesses nowadays usually emphasize that their products are new in some way. This essay will be outlined not only both the reasons but also my views in favor of this development.

To commence with, there are several benefits to businesses of using advertisement to emphasize their products. The prime one is that, it drives innovation. To elaborate it, companies invest in research to build better tools, like faster smartphone cameras or safer cars. Secondly, it helps the customers to Meet their changing needs. To explain it, new functions solve modern problems and offer better daily convenience. Moreover, companies face thousands of similar alternatives and use unique features to grab attention. Another reason is Consumer desires, people naturally want the latest trends, status, or improvements. To clarify it, sales growth such as labeling an item as new boosts interest and drives higher revenue.

Nevertheless, the ads constantly chase the next big thing consumers face the resulting disadvantages. First and foremost, the saturation of repetitive advertisements can engender a negative perception of marketing in general.To explain it, customers often find themselves alienated by aggressive marketing tactics, which may discourage engagement with particular brands. Moreover, the proliferation of misleading information about products can result in consumers being misled or defrauded. Advertisements frequently make exaggerated and deceptive claims regarding the efficacy of their products. In addition, advertisers often employ impersonal and unidirectional communication strategies that may confuse customers and leave them without necessary means to seek clarification on their inquiries.

To conclude, there are several demerits of emphasize products through advertisement such as mislead information, confuse customers due to lots of competitive products, yet according to me in advertisement businesses usually emphasize their products as it has positive development and it ought to be never neglected at any cost.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The essay addresses all parts of the prompt, providing reasons for the emphasis on 'newness' and offering a clear opinion on whether this is a positive or negative development. The ideas are relevant, such as the link between innovation and consumer needs, and the discussion of negative impacts like misleading information. However, the development of these points is somewhat superficial. For instance, the argument regarding the 'positive' nature of this development is stated in the conclusion but lacks deep exploration in the body paragraphs. To reach a higher band, you should ensure that your position is consistently maintained and that each supporting point is fully extended with more nuanced analysis.

Coherence and Cohesion — Band 6.0

The essay is logically organized with clear paragraphing. Each paragraph has a central theme, and you use cohesive devices such as 'To commence with', 'Moreover', and 'Nevertheless' to guide the reader. However, some transitions feel slightly mechanical, and the referencing is occasionally unclear, such as in the final sentence where the connection between the 'demerits' and your final stance is somewhat muddled. Improving the flow between sentences and ensuring that cohesive devices are used to connect ideas more naturally rather than just acting as signposts would enhance the coherence of your writing.

Lexical Resource — Band 5.5

You demonstrate an adequate range of vocabulary for the task, using terms like 'proliferation', 'engender', and 'efficacy'. However, there are instances of awkward phrasing and word choice errors, such as 'demerits of emphasize products' (should be 'emphasizing') and 'mislead information' (should be 'misleading'). These errors do not impede communication, but they do limit the precision of your argument. To improve, focus on using collocations correctly and expanding your repertoire of academic vocabulary to express complex ideas with greater accuracy and sophistication.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. While you attempt complex sentences, there are frequent grammatical errors, particularly with verb forms and articles, such as 'attractive advertisement... play an important role' (should be 'advertisements... play') and 'in advertisement businesses' (should be 'in advertising'). Punctuation is generally functional, but there are minor errors in comma usage. To achieve a higher score, you need to increase the frequency of error-free sentences and ensure better control over subject-verb agreement and pluralization.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.