Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-27
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
It is undeniable that advertisement plays a crucial role in everyone's life. In this regard, in there advertising, business in present time emphasis that there product are new and advance in some way. This essay will delve into reasons and negative developments of this notion.
Fundamentally, there are predominant factors triggering toward this are observed here. The sale of product majorly depend on advertisement as people get to know about the product which is new in market as well as old also and sometime people do not know about the product which they need and are available in market. Moreover, the different type of interesting marketing makes the people curious to buy it and however, specialty of product is introduced in the advertisement by which people get a knowledge about the product.
However, there are many drawback of this notion as well. The companies use too much plastic to make packaging big and interesting to make people curious about product which increases a lot of pollution in environment. To make all this packaging interesting it needs money and time by which the price of product also increases as this packaging is not used by customer. Sometimes, the false information is showed about the product to increase sale like mountain dew and red bull shows a fake advertisement of energy.
To conclude, although there are umpteen of reasons of this notion yet the negative effects cannot be neglected.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The essay addresses both parts of the prompt, identifying reasons for the emphasis on 'newness' and offering a negative perspective. However, the response is under the 250-word minimum, which limits the depth of development. The ideas regarding marketing strategies and environmental concerns are relevant but remain somewhat superficial. The conclusion is also very brief and lacks a summary of the main points. To improve, you should expand on your arguments with more detailed explanations and specific examples to ensure the response is fully developed and meets the length requirement.
Coherence and Cohesion — Band 5.5
The essay is organised into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate, such as 'triggering toward this are observed here' or 'however, specialty of product'. The flow between sentences is sometimes disjointed, making the progression of ideas feel slightly forced. To reach a higher band, focus on using a wider range of linking words more naturally and ensure that each paragraph has a clear topic sentence that connects logically to the overall argument.
Lexical Resource — Band 5.5
The vocabulary is generally adequate for the task but lacks the precision and range required for higher bands. There are several instances of awkward phrasing and word choice errors, such as 'in there advertising' (their) and 'umpteen of reasons'. The repetition of basic words like 'product' and 'interesting' limits the sophistication of the writing. You should aim to incorporate more topic-specific vocabulary related to marketing and consumerism, and pay closer attention to word forms and collocations to improve clarity and style.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors throughout. Common issues include subject-verb agreement ('business... emphasis', 'sale of product... depend'), article usage, and pluralisation ('there product', 'different type of interesting marketing'). While these errors do not completely impede communication, they are frequent enough to distract the reader. To improve, focus on proofreading for basic grammatical accuracy, particularly with verb tenses and noun-verb agreement, and try to vary your sentence structures with more control.
See this exact question answered at other band scores — the same prompt compared across bands.
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