Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-28

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the contemporary era, individuals businesses these days usually emphasise that their products are new in different way. In my opinion, this is an entirely positive development because nowadays technology is developing and people are wanting products with new aspects.

On the one hand, teach devices are most demanding products in the world. This is because teach companies are inventing latest technology. Since individuals bored same and old features, they are choices are changing in every months. As a result, numerous tech companies often launch Smartphones, Laptops and Television they added latest update as well as security. To illustrate, American and South Korean teach brands such as Apple and Samsung are most popular teach industry in worldwide. Because people like their service and their devices is very reliable for long-term. They launch mobile phones every year in september month because they enchance phone performance. As a consequence, a large number of individuals like to buy teach devices, they get new feature and updates in phones laptops.

On the other hand, currently fuel cars usage gradually decreasing. Many companies are switching in electrics cars. numerous people believe that fuel cars affect to environment, but electric automobiles companies are making pollution free cars. Consequently, people are buying new cars which is provide benefits like Technology and Eco-friendly wise. For instance, automobile companies emphasise that their cars because people want good car.

To conclude, several companies are changing their ways in their products. Because people like good products, which gives good aspects them.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is limited. While you mention technology and electric cars as examples, the explanation of why this is a positive development remains superficial. The argument lacks depth, and the conclusion is repetitive rather than summarizing the main points effectively. To improve, you should expand on the 'why'—for instance, discussing consumer psychology or the impact of innovation on quality of life—rather than just listing examples of products.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. For example, 'As a result' and 'Consequently' are used frequently, sometimes without a clear logical link to the preceding sentence. The referencing is occasionally unclear, such as in the sentence 'They launch mobile phones every year in september month because they enchance phone performance,' where the subject 'they' is ambiguous. Improving the flow between sentences and using a wider variety of linking words would enhance the overall coherence.

Lexical Resource — Band 5.0

The vocabulary is limited and repetitive. You frequently use the word 'teach' (likely intending 'tech' or 'technology') and 'products' throughout the text. There are also issues with word choice and collocation, such as 'teach devices are most demanding' (should be 'in high demand') and 'fuel cars usage' (should be 'the use of gasoline-powered cars'). The range of vocabulary is insufficient to express complex ideas precisely, which restricts the score. You should focus on learning topic-specific collocations and synonyms to avoid repeating basic terms.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that occasionally impede communication. There are consistent issues with subject-verb agreement ('their devices is very reliable'), article usage ('in september month'), and sentence structure ('they are choices are changing'). While there is an attempt to use complex sentences, these are often poorly constructed or contain errors. The misuse of 'teach' instead of 'tech' or 'technology' is a recurring error that affects the professional tone. To improve, focus on basic sentence construction, verb tense consistency, and proofreading for common errors like missing articles and pluralization.

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