Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-08-30

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In this modern and competitive world, all the business holders try to highlight the main and extra ordinary features of their products in promotions because these advertisements decides the success or failure of that particular business. I think it is a positive development because promotions attract the companies and customers to pay attention on new launches of trending market. Also, competition is very high in every field, so extraordinary products fulfill the demands of investors and purchasers as compare to boring and repetitive products.

The main rationale behind my believe is that social media is more common nowadays. New products after launching of few minutes become viral and people buy them very quickly. For instance, if we look at the online brands of clothing such as sapphire, limelight and nishat. Their hit codes finish n seconds because people admire their articles and have trust on their materials.

Furthermore, another compelling reason is that if every business man does not highlights the advance qualities than people do not pay attention on it and consider it boring and old concept. For example, the Apple company make latest models of I-phones every year and modify its features such as phone storage memory, physical appearance and result of camera so that individuals attract towards advance technology and buy it at any cost.

In a nutshell, after considering all the above arguments we reach a logical conclusion that if a business man follows such short cuts then he should ne successful in his field.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the essay falls just short of the 250-word minimum, which impacts the development of ideas. While the reasons provided (social media influence and competition) are relevant, the arguments are somewhat underdeveloped and lack depth. The conclusion is also quite brief and does not fully synthesize the points made. To improve, ensure that each body paragraph provides a more thorough explanation and a more detailed example to meet the word count requirement and demonstrate a more sophisticated level of analysis.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, and there is a logical progression of ideas. Cohesive devices are used, such as 'Furthermore' and 'In a nutshell', though some transitions feel a bit mechanical or repetitive. The referencing is generally clear, but the flow between sentences could be smoother. The paragraphing is appropriate, but the final paragraph is quite short and lacks the depth needed to effectively summarize the preceding arguments. Improving the variety of linking words and ensuring that each paragraph has a clear topic sentence would enhance the overall coherence of the response.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task, allowing the writer to convey their meaning clearly. However, there are instances of awkward phrasing and word choice, such as 'business holders' instead of 'business owners' and 'hit codes finish n seconds' which is unclear. The range of vocabulary is somewhat limited, relying on common terms rather than more precise or academic alternatives. To reach a higher band, the student should focus on using more sophisticated collocations and avoiding informal or imprecise expressions. Spelling is generally accurate, but the overall lexical range remains at a basic level.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. There are several grammatical errors throughout, such as 'advertisements decides' (subject-verb agreement), 'my believe' (word form), and 'if every business man does not highlights' (verb tense/form). Punctuation is generally functional, but there are minor errors that occasionally distract the reader. While the meaning is usually clear, the frequency of these errors prevents the writing from reaching a higher band. Focusing on subject-verb agreement and consistent verb tense usage would significantly improve the accuracy of the writing.

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